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Business Consultant in Tampa Florida and nearby
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  • 05/18/19--03:13: Businesses | City of Tampa
  • Business Development Organizations

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    Summary of research paper by Frank Germann, Peter Ebbes, and Rajdeep Grewal (2015), The Chief Marketing Officer Matters!, Journal of Marketing, 79(3), 1-22

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  • 05/18/19--03:13: Tampa Business Consultant

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    Fractional Chief Marketing Officers https://t.co/A3vXhJ6nkP #FractionalCMO #FractionalChiefMarketingOfficer #ChiefMarketingOfficer https://t.co/BfukwVDINR http://twitter.com/kshahwork/status/1146764233088086018)

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    RT @NGATEConsulting: Do your employees belong or fit into your company? #diversity #inclusion https://t.co/iF7yEEaG6d http://twitter.com/kshahwork/status/1146841298571280384)

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    RT @IREMBRIGHT: Strategic Building of Society that respects #Diversity & embraces #Inclusion has been among top class leadership skills @atlascorps fellows are being trained upon to acquire via Experiential Model of learning.@atlascorps have become a global best in this Approach. @ChrisInspire https://t.co/lq7XQwF7Xn http://twitter.com/kshahwork/status/1146841239922364419)

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    RT @focalpointuk: Here are six ways to become a more inclusive leader. https://t.co/E4mwWL35oj #Diversity #Inclusion #Leadership https://t.co/Nmo2Dt70uz http://twitter.com/kshahwork/status/1146841216643948545)

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    RT @BenjminLuke: How brilliant is this by @Google on Sheets. #pride #diversity #inclusion https://t.co/q7NEQ2Rlqf http://twitter.com/kshahwork/status/1146841402908774400)

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    “14 Professional Networking Opportunities That Are Often Overlooked” by Kamyar Shah https://t.co/sApN7IMwRf http://twitter.com/kshahwork/status/1147132264985321472)

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    “15 Things Successful Entrepreneurs Wish They’d Known Before Starting Out” by Kamyar Shah https://t.co/0jFVH6LZN0 http://twitter.com/kshahwork/status/1147132111767375872)

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    “Stuck In Startup: 11 Ways To Overcome Budgetary ‘Analysis Paralysis’” by Kamyar Shah https://t.co/yQhlDE7ZpI http://twitter.com/kshahwork/status/1147132195590627330)

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    “11 Good Reasons To Go Back To School For A Career Change” by Kamyar Shah https://t.co/IsVBn0oak2 http://twitter.com/kshahwork/status/1147132047506452482)

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    “Promoting Someone Who’s New To Management? Here’s How To Make Their Transition Easier” by Kamyar Shah https://t.co/ixXjofaY4B http://twitter.com/kshahwork/status/1147132328516497408)

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    It may seem insignificant, but a section that is often overlooked on company web pages is the “Meet the Team” page. This tab is a small place where we dedicate a recognition to the individuals who make it possible for our site or company to prosper, and although it does not seem so important, the truth is that it helps a lot to create a positive image of your work.

    The “Meet the Team” tab of a web page is essentially the work credits. But beyond presenting the faces of workers, this tab teaches us much more about the company itself. Whether we only put pictures of the faces, or a large panorama of the entire group, team pages are there to show the quality and commitment we have with others.

    Not only do these pages give our clients and visitors a way of knowing who is responsible for completing their orders or bringing them daily news, but it also allows those who work with us will feel flattered that their efforts are being recognized, which will motivate them to continue working, and may even attract new employees.

    If you do not have one of these pages, in this article created by our team at Amelia, we highly recommend you see the following examples of some fantastic pages.

    Awesome meet the team pages

    Lateral – The power of imagination

    Being a design studio may have had a significant influence on the way Lateral organized their website. Whatever the cause, this is a style that undoubtedly gives importance to each worker, since everyone has a personal photo.

    If you visit their page, you will see something very curious, as each headshot will look where your mouse is. Additionally, when highlighting an individual’s photo, the others will all look at it. These interactive employee profiles make us smile when we see them.

    Kickstarter – Personal approach

    The Kickstarter page shows its employee biographies alongside a small summary where you can see the commitment that each one has with the website. This also allows us to see their tastes in terms of projects, and how many they have personally endorsed.

    Sub Rosa – The objects that describe us

    The “Meet the Team” page is definitely unique in its style.Instead of seeing individuals and their physical characteristics, Sub Rosa encouraged employees to take a photo of several of their favorite objects, and explain the personal value they have.

    This creative tactic makes it easier to meet the individuals behind the team, and it is a refreshing way that users do not usually see.

    Rethink – That people don’t get bored

    There are many ways to make a website interactive and enjoyable for the user. Rethink, honoring its namesake, created a page where each person from their team looks like a plastic figurine doing crazy poses.

    Mimosa Agency – A brilliant design

    This agency from Berlin focused all their creativity on the faces of the individuals who make up their team. The team page of this creative consulting agency is not excessively striking at the top, but brings a surprise pop of neon upon reaching the biographies of the employees.

    Amazee Labs – Betting on the traditional

    This collection of photos, as if it were an academic album, is an effective way to present each employee. The secret of the Amazee Labs team page is in the order that they manage to locate their elements and how they quickly make clear what position each worker occupies.

    Salted Stone – Spontaneity is the key

    Salted Stone’s company’s website maintains a design according to what they offer; however, this has not prevented to place many high-resolution images where you see the team working as they enjoy what they do.

    In each photo, we can see smiles and a desire to continue enjoying the work environment; even pets have a place in the workplace!

    Etsy – A great team

    Fans of vintage products know that Etsy has one of the best pages to acquire what they. Not only is its catalog diverse, but it also has a huge team. Although they are many, this has not prevented everyone from having a space where they are recognized.

    The page begins with great photos of the leaders, but a little below we realize that they represent less than 5% of the group. If you look closely, you will even find distinctively odd pictures.

    Khan Academy – Meeting the teachers

    There is nothing more important for a student than to feel comfortable with their teachers. This is the intention of having a “Meet the Team” page at the Khan Academy. To get closer to the students, each employee has a brief introduction.

    Additionally, the page also has some information about other skills and certifications,as well as how they can be personally contacted.

    Bolden – Don’t overdo it

    Bolden’s page is much more conventional, and at first glance, we may not see its true potential. However, as soon as we select one of the employees, we can see a transition that gives it the only design touch it needs. A design that maintains the fundamentals so as not to distract the user.

    Rock Kitchen Harris – A cartoon representation

    If you are looking for great employee bio examples, you cannot miss the unique take that this English team applied. A standard profile image pose but replaced by a personalized cartoon of simple strokes and colors, which gives the brand a special, but very business-like, appearance.

    Advantix Digital – The domain of the animated

    Another example where cartoons stand out is how the Advantix Digital team seeks to promote its digital marketing brand through a striking presentation with strong colors, with facial drawings using flat colors but rich detailing.

    On top of this artistic feature, each individual has a profile where we will also find some personal and work information.

    Electric Pulp – Showing their programming experience

    Do not be fooled by the simple appearance and pale color palette of this page; the reality is that the Electric Pulp team really shows how much they love their work when we hover over each image. They know how to draw attention to the creative solutions they offer for digital projects.

    Oak & Rumble – Work and laughs

    Coming from a company that specializes in video content, it is expected that the quality of the photos and the attention to details of this page to meet the staff is sublime. However, not everything is stoic and serious, as some funny faces are mixed into the tasks of this team.

    Wistia – Let the movement invade you

    From a distance, everything about this page seems normal. A group of frontal photos of the team, made up of 109 individuals(and a dog), is displayed. However, if we continue to scroll and move the mouse, the portraits come to life.

    However, this is not even the page’s main attraction. At the top, we can select a “Drum Machine Mode”, which will turn this “Meet the Team” page into a musical instrument.

    Humaan – No matter what, they are still human

    It is very important to remember that aside from being employees and clients, we are all human. That is what Humaan’s team aimed to show by breathing life to each of the portraits of its employees.

    In this case, not only a gif accompanies us to give this “Meet the Team” tab a dynamic feature, but also a personalized description of each member, some more serious than others, along with links to their social networks.

    Digital Marmalade – Indicating their power level

    The creativity of Digital Marmalade team is on full display through bar graphs and photographs on their page. They have added different data related to each one’s professional career, such as years of experience or in the company, as well as some personal information such as favorite food or favorite soccer team.

    In addition, they also have a tab called “Superhero” where we can see nice montages with what we assume is that individual’s favorite hero. Who knew that the ability to fly would be comparable to the ability to program?

    FCINQ – Breaking the mold

    Thanks to the fun, irregular distribution of bubbles on this page, it breaks the traditional scheme of keeping everything uniform and tidy. When we click on one of the bubbles, an enlarged image of each worker’s profile appears, adopting a more common appearance.

    Stink Studios – Everything is related

    Stink Studios has made sure to create a page that keeps users busy with an abundance of information and related content. Each piece is integrated with some external link that leads to another site.

    Search & Gather – A natural design

    The Search & Gather site has an elegant and minimalist design, which displays some more traditional profile photos and information about the employees. This page proves that it is not necessary to have eccentric designs or long descriptions, since the natural appearance of the photographs is more than enough for this site to work.

    Tips to make a functional and unique team bio

    If you have finally decided that it is time to update your organization or company’s employee page, we have some additional tips to help you know how to start and what direction to take your design in.

    • Keep the contact page as an individual site. A mistake some make is eliminating the human factor from biographies simply because they are business descriptions. If you want both page visitors and your teammates to feel at ease, consider adding fun anecdotes or facts about each individual. An important part of getting in touch with a company is knowing its staff.
    • If you can make a presentation video or a group photo, then do so. It is not called “Meet the Team” for nothing. The idea is to see some teamwork.
    • Do not be afraid to stray away from typical profile pictures. Consider adding extra photographs with scenes from day to day work, or even some where the team is having fun at work.

    If you enjoyed reading this article about the meet the team page, you should read these as well:

    The post Awesome meet the team pages that you absolutely need to see appeared first on Amelia WordPress Booking Plugin.


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    You got here to see a comparative article about Calendly vs Acuity, but how did we get here to need these tools?

    In today’s world, it is more important than ever to know how to manage your time wisely. While you are trying to make and keep appointments with others, they are also trying to make and keep appointments of their own, and this can be challenging. Usually, this simply results in an agreement never being reached and can include more time wasted on calls and messages than producing actual results.

    However, these obstacles can easily be overcome with the use of appointment scheduling software, which can help you manage your time and make your life easier. In this article, we will be discussing two programs that aim to do just that.

    Although both Calendly and Acuity were created to help better coordinate our time, each offers its own unique characteristics that make deciding which to use a challenge in itself. Fortunately, we have done our research, and in this article about Calendly vs Acuity created by our team at Amelia, we will share with you what we’ve learned so that you can make the decision yourself.

    What are Calendly and Acuity about?

    Calendly is an online tool that has the ability to connect with up to six different calendars, allowing customers to accommodate their itinerary while the software takes care of organizing it. Calendly does not require you to send emails in order to notify you of our plans, and you will also not receive emails with other people’s plans.

    Additionally, Calendly can be integrated with Twenty Over Ten, expanding its possibilities even further.

    Acuity, on the other hand, is more like a personal assistant than calendar scheduling software. Acuity supplies you with a range of tools perfect for business administration, including allowing you to accept payments, create customer reservations, and more.

    When comparing Calendly and Acuity, we have found that executives who have big plans and goals for the future find that Acuity is much more suitable to assist in accomplishing these goals.

    What audience each software is aimed at

    Calendly stands out for its ability to make scheduling meetings simple and efficient. Calendly’s options are not overly complex, but they are more than enough for companies and booking sites that are just starting out.

    With a little expertise, Calendly can also be used to contact clients interested in your services, especially since it offers a simple interface that works with outbound links that can be shared with everyone.

    Calendly also works best when looking for an integration with other add-ons, such as Zapier, which also increases compatibility with more applications. The result is a more cohesive, complete piece of software.

    Acuity is intended more for big companies due to the facilities it provides to receive payments from users. At the interface level, it is simple to understand, which allows staff to efficiently manage reservations. Although additional plug-ins are not necessarily required, as you can also choose to use its open API supports, which allows customization of its features.

    As mentioned, Acuity is similar to that of a personal assistant in that it handles reservations, shows all times available, and schedules them on the calendar. The application can also accept payment immediately if the client wishes to reserve a space.

    Calendly vs Acuity: Which One Is Easier to Learn?

    Between Calendly and Acuity, the learning differences are minimal. Calendly requires a basic knowledge of online navigation since the windows of the program make creating various reservations simple.

    However, the Acuity developer team has done its job in facilitating the learning of its tool. The heavier parts are already set by default, so all that is needed is to make some small changes to suit personal preference.

    The ability to message and receive notifications comes already included in Acuity, as well as the self-programming of reservations. All that is needed is to activate the different add-ons that allow the use of external applications such as Google Calendar, MailChimp, or iCloud. Luckily, this task is also very simple.

    Management of Available Spaces and Calendars

    We cannot accurately compare Acuity and Calendly without mentioning the calendars. Calendars are the main function of Calendly, and it allows up to six external calendars in order to schedule meetings. The programming of these can be done in different groups, such as work networks or for clients. Schedules and rules that you have already scheduled will not be affected by plan changes.

    If the staff you are organizing meetings for is outside the company, you can simply share a link to the scheduled event. From there, everyone will be able to see the information and rules that you provided to the whole group.

    Acuity Scheduling offers more complex options for organizing appointments and reservations. Both the client and the site coordinator can see the schedules available in real-time. Also, to ensure that no one misses an appointment, the software will send the corresponding notification.

    One advantage of Acuity is that it can be used from any smartphone, so it can be checked at any time, no matter where you are. If you are not sure of the time zone in which a reservation was scheduled, Acuity uses the local schedules of each client so that they know exactly when they are due, and you can register it in your local time, which is especially useful when there are reprograms.

    Customization Options and Rules

    Calendly works similarly to Microsoft Online tools for editing documents. This provides you with a URL, which indicates what types of people can access it. For example, if a meeting is scheduled for prospects only, this link will only be accessible for them.

    With Calendly, you can also determine certain rules so that meetings can be scheduled, such as minimum time in advance so that no one can create last-minute meetings, a maximum number of meetings per day, and even a time buffer for before and after the event.

    On the other hand, Acuity does not share a link to the public, but directly shows the calendar of events to those it is provided to. This can be shared through multiple social networks (in addition to email), and we can even get a code to publish it on our website. Regardless of where it is placed, it will always be updated.

    The rules for appointments are very similar to those offered by Calendly. You can place time in advance, an interval between appointments so as not to overload yourself or the staff, and a wonderful option that allows blocking available schedules of the calendar with the pretext that you are “busy”.

    Compatibility and Complements

    Calendly offers integration with the world’s most used calendars, such as Google, Outlook, Office 365, and iCloud, in addition to Zapier support. This means that we can install CRM advisors like RedTail and Wealthbox. With the Pro version, you can also use Salesforce.

    Although it is not its main strength, the Calendly software can accept payments through PayPal and Stripe. You can also schedule automatic meetings by using the GoToMeeting software.

    Although it has no option to publish a calendar, you can place scheduling forms on different websites, such as your personal or business page. Since the software is responsible for organizing meetings, it will not matter if you place the form in different places, as reservations cannot be superimposed.

    Acuity is not far behind in terms of compatibility. The Acuity software also has integration to the main digital calendars in the market. However, compatibility with external applications goes much further, having dozens of extensions to choose from. Acuity is unique when it comes to adapting to the user. While the base software is already quite complete, there are always options to improve it.

    Among the platforms with which it can be integrated are online conference services, such as GoToMeeting and Join.Me, payment processors like Square, Stripe, and PayPal, messaging and mass email services like MailChimp, ConvertKit, and Aweber, and compatibility with CRM advisors.

    How is Customer Service?

    The customer service aspects of both Calendly and Acuity play a fundamental role, especially if you do not have much experience with computers. Calendly offers basic customer service, where you only receive a manual explaining each of the functions of the program, as well as some questions we may have about the configuration process.

    Calendly also has specialized personnel to answer your questions and help you use the software. This works through a request system, so you must wait for your turn, which could belong since users who pay for the Pro subscription will have priority over the free ones.

    Each one of Acuity’s windows has an explanation of its operation, as well as links to related articles that can help solve your issues, making it an intuitive software to learn. Of course, all this is offered in a large catalog of information, but since there are direct links within the same software, we can resolve any doubts we may have as we use it.

    If you do not want to read through an abundance of information, you can always watch some of the helpful videos or live seminars offered by the developer team. If all this still does not solve the problem, you can also send a form to the support team.

    Calendly vs Acuity: Prices and Promotions

    When comparing two different services or products, the comparison would not be complete without mentioning the price of each.

    Calendly is more accessible if you are looking to pay. The free plan is perfect for learning how to use the tool, in addition to offering one calendar template, integration with all calendar services, unlimited event programming with one type of event, a custom URL, notification system, basic technical assistance, and the possibility of adding Calendly to our website.

    For $8 per month, the Pro Plan includes all the above, in addition to an increased number of calendars. It allows scheduling more than one type of event among a large number of options, both group and individual, event statistics, integration with Zapier, Zoom, GoToMeeting, different webhooks, and the technical service guarantees a response in less than three hours.

    Finally, there is the Premium Plan for $12 per month, which increases the number of calendars to six per user, adds SMS notifications, allows you to redirect guests, and adds support for payment processors and SalesForce.

    Acuity, on the other hand, can be more expensive, but from its free version, it offers the basics to start, such as an automatic programming calendar and the possibility of creating unlimited services.

    With the $15 monthly plan, you gain access to the vast majority of software options, such as compatibility with payment processors, email reminders, conversion of reservations to the corresponding time zone for customers, the ability to add your logo, colors, and personal texts, integration with Zapier, synchronization with external calendar applications, and much more.

    The $25 monthly plan allows calendars for the staff, in addition to including worldwide text message reminders, as well as the possibility of offering gifts, subscriptions, and promotions.

    Finally, the most expensive plan, costing $50 per month, allows up to 36 calendars, all of which will adapt the time zone to both customers and staff, personalized API access, and includes a BAA signature for the HIPAA compliance.

    Do You Want An Alternative To Both Of Them?

    If you find yourself unsatisfied with the options offered by the two presented in this Calendly vs Acuity article, we also recommend that you try Amelia, a WordPress booking plugin that allows you to easily organize bookings and reservations. Not only does this booking plugin include everything mentioned in this article, but because it is adapted to WordPress, it is much more intuitive and universal.

    If you enjoyed reading this article about Calendly vs Acuity, you should read these as well:

    The post Calendly vs Acuity: Which One You Should Start Using appeared first on Amelia WordPress Booking Plugin.


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    WordPress is one of the greatest technological wonders that make using the internet today easier. Thanks to WordPress, creating web pages is very simple and intuitive, and it allows you to adapt them to do everything you need, from simple news sites to sales pages. There are even perfect options for creating appointments and reservations. However, for the latter, it is necessary to get the ideal plugin. But what is the best WordPress booking plugin for you?

    Booking spaces and appointments online is essential for different professions and companies, such as hotels, parties, and even private practice doctors. Among the advantages that these digital mediums offer is having everything in order and not worrying about not so important tasks. Forget carrying a notebook everywhere with you for writing on your calendar and checking your availability!

    But just as it is easy to install this function in WordPress, it is also easy to get lost among the many options of similar add-ons available. In this article created by our team at Amelia, help make the decision a little easier for you, have compiled a list of the best WordPress schedule plugins to help you.

    Not all scheduling apps are the same


    Image source: Lucas Swierad

    While it may seem like a simple calendar is all you need when it comes to a WordPress booking plugin, it will not be long before you realize that this tool is not the only thing you need for an optimal system.

    Depending on the nature of your business, you may need certain, specific tools. A gym, for example, may need something that can organize the many activities that are controlled by the staff. There may be group classes that require a list of how many clients will attend, or you may want to offer personal trainers services, but their availability must be considered.

    However, a dental office may require a different form for detailing the services offered by doctors, and at what times they are available.

    Before choosing a WordPress scheduling plugin, consider that these must meet some basic requirements:

    • The form must allow customers to request appointments from a calendar with all the available schedules.
    • The form must have compatibility with smartphones since most users must be able to access it from anywhere.
    • The form must be connected to a database that stores appointments, such as Google Calendar or the WordPress server itself.
    • The software should allow you to place a visible calendar on your website where the available and busy schedules are indicated.
    • If your staff requires having individual calendars (for example, personal trainers), the software must be able to manage multiple schedules.
    • In most cases, the software should allow you to work with a payment processor so that the customer can pay for the appointment in advance. You must also have a reimbursement plan.
    • The user interface must be intuitive, provide clear instructions, allow booking appointments easily, and users must have a space to review and edit their requests.
    • It must include a notification system for the client and you. This will usually be done through emails, as well as the user’s appointment and any changes that may arise will be recorded.
    • A filter system to allow an advanced search of the different reservations.

    Pick the Best WordPress Booking Plugin from These Options

    Amelia – For robust problems

     

    When it comes to complex problems, Amelia is a powerful WordPress booking plugin that can solve them. Amelia stands out thanks to the possibility it offers to manage multiple commercial locations, and with a single account, you can create calendars for each of your branches. This is especially useful in clinics, allowing patients to select the branch of their choice.

    Amelia is specially designed for WordPress, so all its features, including visual ones, will adapt perfectly to your website.

    Some of the qualities of this WordPress booking plugin are:

    • The possibility of adding multiple employees and vendors.
    • The system works for different commercial locations, allowing you to register appointments in specific places.
    • Forms for a group and individual appointments.
    • Multiple forms customization options, such as the duration of the appointment, the interval between them, and the cost of the service.
    • You have the possibility of adding additional services to the form.
    • Support for discount coupons.
    • Support for PayPal and Stripe payment processors.

    StartBooking – Smart Booking System

    Thanks to the extensive integration of StartBooking with different add-ons and devices, you can fully control your appointment calendar. This plugin allows you in a few steps to create multiple forms that you can add anywhere on your website simply by using a shortcode.

    StartBooking can also be customized with other add-ons, and you can even make it work in conjunction with other management tools, such as Google Calendar, which will synchronize calendars between all devices with the same account.

    In the same way, this WordPress scheduler plugin allows you to create calendars specifying the working days, the rest hours, the available staff and the services it offers. In summary, the main functions of StartBooking are:

    • Be able to create personal appointments for classes or groups.
    • The inclusion of calendars to see the available schedules, in addition to integration with other calendar applications.
    • Personnel management, the services offered, and the branch where it is reserved. A database with customers is also created.
    • Compatibility with multiple add-ons and smart scheduling.
    • It offers to customers a channel to contact you in case of any inconvenience.

    WooCommerce Bookings – The most popular

    When it comes to trade in WordPress, the WooCommerce plugin cannot be missing. Much of its popularity is because you can access all the main features for free, although there is the possibility to customize this plugin through plans, which will allow you to use the payment processors you want, with a few exceptions.

    WooCommerce includes an extension especially made for reservations and appointments, but it is limited, so you cannot request online payments. Although this is not especially negative if you did not plan to add a payment processor.

    With the WooCommerce extension, you can do the following:

    • Create detailed calendars, which the client can manipulate using blocks of fixed time intervals, as well as the ability to control certain aspects of appointments, such as the number of people allowed, or offer special discounts.
    • Reservations are ordered in a control panel. From this, you can see the status of each one, and you can approve or reject the requests if you wish.
    • With a single payment, you will have full access to everything WooCommerce can offer, such as payment processors. Before buying the extension, you can try it for 30 days.
    • If you need to create more complex forms, WooCommerce offers many extensions (all paid) with which to customize the system to your liking.

    WP Simple Booking Calendar – When we only look for the basics

    If you only require a plugin to organize reservations, then WP Simple Booking Calendar is one of the best. WP Simple Booking Calendar allows you to create everything you need from its free version, including creating calendars in the form of widgets where you can show the availability of your services.

    This calendar can schedule appointments intuitively and in multiple languages! Its only downfall is that, even in the Premium version, it does not accept payment processors, so it is intended exclusively to function as an organizer.

    With the Premium version, you can obtain these benefits:

    • Synchronization with calendars of other companies such as Airbnb, Booking.com, HomeAway and more, perfect for promoting vacation plans.
    • We can create multiple calendars, and each one can show several months, not just the current one.
    • Offers mass editing options for dates, saving you time in manual programming. You can also customize the calendar’s legend with colors, texts, and shapes that you want.
    • User management tool.
    • The option to change the beginning of the week and the year. Besides, each week will have its corresponding number.
    • You can hide the reservation history.
    • For the publication of the calendar on your site, you can generate a shortcode that you will place on the page you want in WordPress. Also, you can export calendar dates in CSV format.

    Bookmify – For growing companies

    Bookmify is a WordPress booking plugin that is easy to use. With it you can easily organize any type of business, be it health, entertainment, sports, or any area where you need to order staff and a clientele.

    Bookmify not only offers you as an owner a series of organizational advantages but also can create accounts for employees so that everyone can create their schedules.

    This software allows you to experience multiple tests of its frontend and backend in WordPress to be sure that the plugin is what you need for your company. And in case you need technical assistance with any of Bookmify’s features, you can contact the support staff at any time.

    The main qualities of Bookmify are:

    • Online appointment scheduling, in addition to having the possibility of receiving payments from the network.
    • Accounts for employees with calendars and custom forms.
    • Integration with Google Calendar so you can review and modify your itinerary at any time and from any device.
    • Email notification system.

    BirchPress – Any payment method

    If you do not want to be limited only to online payment processors, then BirchPress is a great alternative. This WordPress reservation plugin can configure payments by credit cards, in addition to being able to receive payments by multiple means available in WooCommerce.

    Like the previous alternatives, the BirchPress calendar allows you to create different schedules and reservation forms, but all this is available for free.

    Among what makes BirchPress a candidate on this list, it highlights:

    • Multiple predetermined templates with which to start working immediately (we can even include the price of your services in the forms).
    • Possibility of adding unlimited fields in your forms.
    • Multiple alternatives for online payment. As a basic option, PayPal is available, but the add-on is compatible with WooCommerce, so you can add any means you want.
    • Synchronization with Outlook, Google Calendar and much more. Also, you can receive specialized help to activate these services.

    Modern Events Calendar – A colorful WordPress Booking Plugin

    If you want your appointment calendar to stand out and not be a simple grid with numbers, then you need a tool that allows you to alter its design as you wish. Modern Events Calendar has several formats in which you can place your itinerary on the page you want.

    You have access to a grid view, agenda type, list form, like a handy Widget, and other interesting features. Once you select your template, you can change the base appearance as you wish.

    Obviously, aesthetics has not displaced functionality, since this plugin retains everything you need to organize reservations, and other unique features, such as:

    • Repeat a specific event multiple times.
    • Create countdowns for each event.
    • Include maps detailing the location of events.
    • Receive payments through different payment processors.

    Booked – Customize and register to your liking

    With Booked, you can enjoy a wide range of customization options, while providing excellent communication between the frontend and the back end of your site.

    A shortcode will oversee showing your clients the calendar in the form of a widget with all available spaces. This code allows you to change the color of the schedule so that you can adapt it to your website.

    One remarkable feature of Booked is that customers can create accounts within the site, which will be required to make a reservation. From this account, each user can manage their reservation. As the site owner, you can also control this from the WordPress interface.

    This scheduling software, in addition to having its graphic interface, has functions that you already know, such as:

    • Be able to integrate it with WooCommerce to install payment processors.
    • Each reservation made will be sent to a profile depending on the request. From this profile, you can manage each of the appointments.
    • Messaging and notifications service. It even allows you to send personalized messages if you require it.
    • Unidirectional synchronization of all your calendars such as Google Calendar, Outlook, Apple Calendar, among others, so that the schedule is always updated.

    Events Calendar Registration and Booking – Perfect for a world tour

    While the comparison may seem exaggerated, we assure you that the Events Calendar Registration and Booking plugin will make organizing any type of event for large audiences easy. This WordPress booking plugin is specially designed for large events, such as classes, conferences, seminars, and even concerts.

    Regardless of the cause that brings your customers together, you can manage assistance and payments directly from the network. The Software is compatible with processors such as PayPal, Stripe, and Authorize.Net, which gives you some freedom to withdraw your funds.

    Additionally, Events Calendar Registration and Booking includes these interesting features:

    • Multiple languages ​​for the creation of events and the interface.
    • Possibility to add maps for events thanks to Google Maps.
    • Shortcodes for individual calendars and events. You can even add a countdown in the form of a widget.
    • Confirmation system by email, providing an additional security step.

    EDD Bookings – Expanding digital stores

    EDD, or Easy Digital Download, is a WordPress plugin that allows you to manage a digital product store. That is, you can sell any electronic goods, such as music, PDF documents, e-books, games, and much more.

    The EDD plugin is simple; the customer buys a product, and it arrives for download to their registered email.

    However, many may not know that EDD has an extension that allows the sale of services online, such as reservations and appointments. It works like many of the previous plugins in this list but has direct integration of EDD, so that if you already work with it, you should consider installing it.

    Some of the features of the EDD Bookings add-on are:

    • Basic customization. You can edit colors, labels, and even the time zone of calendars.
    • System for managing appointments and reservations from the back end of your site.
    • Simultaneous notifications for both customers and site administrators when a reservation is created.
    • Compatibility with much of the repertoire of EDD extensions, in addition to the basic functions offered by the platform to sell products.
    • Generate sales reports and payment records.

    Book an appointment online PRO – Integration with your site immediately

    With this WordPress booking plugin, you will not have to worry about making complex modifications to your website. Book an appointment online PRO works on what you already have built, integrating perfectly with your design.

    This add-on works especially well for individuals, such as doctors, lawyers, stylists, trainers, or any other job on their own.

    Among the functions that you can highlight of this plugin are:

    • Ability to adapt the calendar clock to a 12-hour or 24-hour format.
    • System for requesting appointments in several steps.
    • Compatibility with PayPal to receive payments.
    • The plugin is translated into multiple languages. If you do not find the language you need, the tool also allows you to translate what you want.
    • Notification system via email and worldwide text messages.
    • Unidirectional synchronization with Google Calendar.

    Team Booking – For a better teamwork

    In WordPress, you can also find reservations plugins that allow you to work together with other people by editing a group schedule.

    Team Booking makes communication between team members easy, as well as complex enough. You can edit calendars where different categories, employees and types of service are divided. Each event will be assigned a schedule, and if this is available, customers can book it.

    Additionally, the services can be paid for directly from the booking site using PayPal or Stripe. This entire process will be recorded in a database, which you can use to verify all reservations, and the customer can review its appointment.

    What makes Team Booking work exceptionally is that:

    • It is fully integrated with Google Calendar, so you can edit the itineraries from any site. Also, you can program everything from the Google application, without entering WordPress.
    • Each created event will be automatically added to the calendar and free space will be assigned. If a reservation is made, it will be updated immediately in Google Calendar.

    Booking Calendar – Simple but complete

    Do not let the appearance of Booking Calendar fool you. Although you are facing a tool that easily adapts to beginners, in the background is a powerful free software to organize reservations.

    This WordPress booking plugin has enough documentation and guides to configure it without technical assistance, and if you want to take advantage of some of the more advanced features, you will only have to read a little.

    Among all that Booking Calendar offers, the following stand out:

    • Captcha to avoid spam and false reservations.
    • Synchronization with multiple tourism sites, such as Airbnb, TripAdvisor, and Booking.com. It can also be integrated into Google Calendar to keep the schedules synchronized.
    • You can block schedules and dates if you do not want to receive appointments.
    • The interface is easy to understand, and customers will have no trouble booking thanks to its Widget format.
    • Notifications by email.
    • Possibility to customize its appearance using CSS code.

    HBook – Especially for accommodation

    Those who manage hotels, vacation plans, or any accommodation service, may require specific reservation systems that allow them to coordinate all reservations made.

    The HBook plug-in offers you a system very similar to that used on sites like Airbnb, a page that specializes in vacation plans. In fact, HBook has integration to this site, as well as others with similar characteristics.

    As the job of managing accommodation is complicated and requires a constant check, HBook allows you to synchronize all data with external calendars such as iCal and Google Calendar, so you will have all the itineraries and reservation maps in your hands with a Smartphone.

    With this WordPress booking plugin, you can:

    • Have a constant view of the reservation calendar and its current availability.
    • Add or review additional information in each of the reservations, as well as edit the current data of the accommodation, send notification emails to customers, or change the amount of the invoice if necessary.
    • Synchronize your website with other tourism sites such as HomeAway, Airbnb, Vrbo, and Booking.com
    • Select multiple payment processors to receive online transactions, such as PayPal, Stripe, Cardlink, Mollie, Square, etc.

    WooEvents – Personally sell tickets for events

    As its name makes clear, this is a WooCommerce plugin, which among other things, gives you the advantage of having many options for buying and selling from WordPress.

    In the case of WooEvents, you can sell tickets to events as if it were a virtual box office. Besides, you can add additional instructions to the events calendar, such as a map for people to get the location.

    With WooEvents, you can also coordinate how the event will be, how many people can attend, schedules, and much more. Each ticket sold through this add-on will be registered in a database for later verification.

    These are some of the features why you should give WooEvents a chance:

    • Possibility of creating events of all kinds and selling tickets for them through WooCommerce. Available payment methods include digital processors and credit card.
    • Complex customization options thanks to compatibility with Visual Composer.
    • Invoice system. When placing an order, WooCommerce will send a digital invoice to the customer’s email, which will include a unique barcode.

    Webba Booking – For any situation

    Whether a single reservation or something for extended periods, Webba Booking allows you to create all kinds of appointments. The interface is simple for both you and your customers, and it provides all the information you both want.

    The forms in this WordPress booking plugin have up to 80 customizable fields to create a unique form adapted to what you offer. Although if you want to start using the plugin immediately, you can work with one of the default forms.

    Other features offered by Webba Booking are:

    • Integration with Contact Form 7.
    • Possibility to edit the texts of the forms.
    • The reservation form and its calendar will automatically be responsible for confirming appointments. Also, you can receive online payments through PayPal, as well as synchronize the information received with Google Calendar.
    • Notification system for both the client and the administrator.

    If you enjoyed reading this article about the many WordPress booking plugin options, you should read these as well:

    The post What’s the Best WordPress Booking Plugin? Check Out These Options appeared first on Amelia WordPress Booking Plugin.


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    If you have ever had to deal with the inner workings of the administration of a salon, spa or hotel, you know how important it is to have a salon booking system, and how it facilitates the management of reservations.

    Basically, a salon booking system is a system that takes control of your clients’ reservations. Until recently, everything was written down in notebooks, and you would have to always monitor and be aware of those who paid and how much they should be charged. With the digital era, this is a thing of the past. If you utilize a digital salon booking system, you will not have to remember to write down everything on a piece of paper.

    One of the most common, reoccurring issues with the traditional method is that sometimes the schedules, and the organization in general, could be confused. With digital sheets, this does not happen, since they are kept tidy at all times and customers can see the available spaces and schedules.

    Even the task of accepting payments can be done online, so the system will tell you if the services have already been paid. All this without having to make personal calls to the administration.

    Today, in this article created by our team at Amelia, will teach you how to create an online salon booking system using WordPress. The process is easy and intuitive, and once it is done, it will save you a lot of headaches.

    Reasons to Create a Digital Reservation System in WordPress


    Image source: Yevhenii Parfonov

    Whether you own a beauty salon, or just rent rooms, having everything organized on a website can help you perform better. Additionally, today, anyone can make a management site simply using WordPress, so there are no excuses for not having one.

    Currently, 30% of the world’s websites use WordPress as a base platform to be designed, as it offers an easy-to-understand and editable interface for any user. Due to WordPress’s great fame, you can find many add-ons to adapt web pages to your needs. Whether you need to create a billing system, image galleries, links to social networks, or any other section you can think of, it is likely that it already exists for WordPress, and you simply have to download and enable it.

    Small and medium-sized business owners can use WordPress to create a high-quality page without having to design a fully customized platform that could be very expensive. Also, if at any time you want to renew the appearance of the website, you can do it yourself.

    What Does Your Salon Booking System Need?

    Image source: App Innovation

    If you are seriously considering designing a website specialized in managing reservations, certain aspects cannot be left out.If you want your system to be as independent as possible, it should not only be able to manage reservations but also must accept several payment options for them.

    With WordPress, it is easy to make a payment system using accessories such as WooCommerce or Easy Digital, which include a shopping cart on the page. This complement is also responsible for processing the payment.

    Reservation calendars are the fundamental pillar of any reservation system. A calendar allows you to keep track of the availability of spaces, in addition to informing your customers whether or not they can get the time and day they request.

    Accompanying this calendar should be an automatic availability verification system so that the computer is responsible for accepting or rejecting the user’s request. In this way, it is guaranteed that there will be no scheduling errors, and that two people will not occupy the same time slot.

    A notification system is also very important. Once the reservation is made, the salon reservation software must indicate to the client that the entire process has been completed. An optimal notification system will also send a message to the client’s email that can be used as a record, in addition to including the reservation data so that they can consult them later.

    Changes in plans can occur, so it is always necessary to have a system of reimbursement and cancellation of appointments. Having this in place will save you legal and accounting issues.

    Providing your clients with information about your salon is very important.It is normal for people to want to see the place they are going to book, so you should add information and some photos on the reservation page. This is also a great way to draw attention to your service.

    Steps to Create a Salon Booking System

    Step 1: Acquire the URL

    The very first step before you can set up your salon booking system is to acquire the domain that your customers will visit, as well as the data hosting site where your content will be stored.

    A domain, also known as a URL, is the address of a website, such as google.com. Once users have the domain location, they can visit your page to make reservations or learn more about what services are offered. Of course, before all this, it is necessary to install the correct complements, which is the next step.

    Step 2: Install WordPress and useful plugins

    After getting a domain, you need to install WordPress, the best CMS out there.

    Next, you need to get a plugin that is responsible for all the reservation functions you require. Although there are many options available for a WordPress site, there are various annoying things that will simply waste your time: slow learning curve, difficult installation, add-ons needed for further customization and so on.

    If you want to go directly to a functional salon booking system, then we recommend the Amelia, which can be installed with a few clicks.

    Creating Your Reservation Pages

    Now that you have your plugin of choice installed; it is time to create your forms. The first thing to do is to tell the system what the work schedules are.

    Once the calendar is set, it is time to add detailed descriptions of the services you offer. Amelia allows you to create unlimited services, even in its free version!

    Create a Form

    For your clients to make reservations, they must first fill out a form. What you require for the form may vary depending on what your company is, so you can always customize one of the default templates, or even create one from scratch. Remember to indicate on which page Amelia will use the form.

    Secure Payment Methods

    One of the most important things to ensure when running a business is that your customers know that their money is safe. That is why it is essential to use a reliable platform when it comes to processing payments.

    Amelia allows you to manage payments quickly and easily, only requiring you to fill in the required information so you can receive the transfers directly to your account. Do not worry, the site where you are given the payment information and the money you have works separately from WordPress, making it more secure.

    Remember to add the Service’s Staff

    No salon can survive without staff. On your website, it is a good idea to mention who the members of your staff are, as well as the services offered in your salon. You can also add their work schedule, which is a very useful feature for those who are personal trainers or doctors.

    Amelia Notification System

    Amelia has two options that you can use to customize your page to your liking. The first is the basic email service, which has no additional charge. The other option is found in the SMS notification tab, which sends text messages to the customer’s phone. However, this service comes with an additional surcharge.

    Customize Amelia as You Want

    From the add-ons tab, you can add new plugins to change the appearance of your site, such as adding tabs, decorative elements, among other interesting shortcuts.

    It Has Never Been Easier to Create a Salon Booking System

    Nowadays, creating a salon booking system is a simple task, and is practically necessary if you want to be efficient in your management and scheduling. In this article, we presented you with an option that will make your programming even easier, without having to search through the entire plugin store for a solution.

    Amelia will perfectly complement your WordPress page, allowing you to create a fail-safe system and a way to accept payment from users securely.

    If you enjoyed reading this article about salon booking system, you should read these as well:

    The post How to Create A Salon Booking System with WordPress appeared first on Amelia WordPress Booking Plugin.


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    Sports managers are skilled in sports management and sports administration; they help oversee the business dealings of athletes or sports teams. Get career information about sports management jobs and find out the requirements for becoming a sports manager.

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    For 23 years, GoDaddy has been singular in providing anyone, anywhere, a way to give their idea, product or venture a home on the internet. We’ve broadened our offerings through the years from domain names to website builders to social marketing tools to online stores and beyond.

    Through it all, we’ve always kept our customers — the everyday entrepreneurs around the world who are carving their own paths by turning their dreams into reality online — at the center of absolutely everything we do.

    So when we decided to develop a new visual representation of who GoDaddy is and who we stand for, we looked to our customers for inspiration.

    Today, we’re proud to announce our new logo, affectionately dubbed the “GO.”

    GoDaddy Logo

    Meet the GO

    New GoDaddy LogoInspired by the courage, creativity and grit of our customers, GoDaddy came up with a logo that captures the essence of entrepreneurial spirit, pays homage to the importance of humanity, and exudes a feeling of joy. The GO is a visual representation of where these three ideas meet:

    Entrepreneurial spirit

    The GO’s swooping arcs represent the indomitable spirit of everyday entrepreneurs. And the word “go” itself is GoDaddy’s rallying cry for folks to take the first or next step in their entrepreneurial journey.

    Humanity

    Entrepreneurship should be accessible to everyone, which is why GoDaddy strives to bring humanity into their digital tools for the benefit of all. The GO’s continuous, overlapping stroke symbolizes the connection all entrepreneurs share, and its generous interior space has room for folks of every stripe.

    Joy

    Joy is a corollary to the love that fuels entrepreneurs to make their own way. The GO’s heart shape is a nod to this feeling, while its bold lines radiate the same joy that entrepreneurs everywhere experience.

    From beekeepers and hairstylists to designers and investors, the GO connects folks from all over the world with its promise of inclusivity.

     

    It’s meant to remind entrepreneurs that no matter who they are, where they come from or what stage they’re at with their venture, GoDaddy is here to relentlessly cheer them on.

    “The GO says to our community that they can stand on their own two feet and go do what they love,” says GoDaddy Chief Brand Officer Cameron Scott. “When entrepreneurs see the GO, they know they have someone standing in their corner, championing their every step along the way, to turn their ideas into reality.”

    Read more about GoDaddy’s new logo in Fast Company.

    The secret sauce to empower entrepreneurs

    Urban Plant Shop Owner John Melicor in Greenhouse
    GoDaddy’s new logo represents the company’s mission to empower everyday entrepreneurs like John Melicor, owner of Urban Plant Shop near Seattle.

    While the world shifts away from human interaction, GoDaddy leans into it. Through a combination of technology and humanity, we’re unlocking opportunities for small business owners around the world.

    On the tech side, GoDaddy continues to innovate new tools like the recent release of Websites + Marketing, which combines an easy-to-use website builder with powerful marketing tools, including built-in business guidance.

    On the human side, the company is home to more than 6,000 GoDaddy Guides who interact with customers two million times a month and work around the clock to provide dedicated guidance every step of the way.

    “Regardless of where an entrepreneur is at in their journey, from taking the first step online to shipping a first order to conducting a new marketing campaign, GoDaddy is here to guide them along the way with advice, support and all of the tools necessary to succeed,” says GoDaddy Chief Marketing Officer Fara Howard.

    Whether they’re dreaming, launching or managing their venture, the GO is a beacon of empowerment for everyday entrepreneurs. It says their vision to succeed is our reason to be. Our customers are up for the challenge and in it for the long haul — the GO is a promise that we are, too.

    Find out more about the evolution of the GoDaddy brand and the GO.

    The post GoDaddy cheers on everyday entrepreneurs with new logo appeared first on GoDaddy Blog.


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    As an entrepreneur, confidence is everything. But if you’re just starting out, it can be hard to develop it naturally. In this guide, we’ll explore how to build confidence as an entrepreneur, to help you acclimate to your new role with poise and conviction.

    How to build confidence (and why it matters)

    Entrepreneur confidence is valuable for several reasons (and in a variety of situations).

    Confident leaders are better able to persuade investors, clients and partners. They’re generally regarded as more authoritative and trustworthy by their employees, making them more effective as team leaders and managers.

    Plus, when you’re confident, you’ll make better decisions, you’ll be more assertive in negotiations, and there’s a good chance you’ll be more likable — which can help you in networking events and personal endeavors alike.

    But if you’ve never run a business before, you’re less likely to feel immediately comfortable — and confident — in the role. You may not be sure about your decisions or feel nervous about asserting your opinion since you don’t have decades of experience to back it up.

    Fortunately, for new entrepreneurs, a combination of confidence-building exercises and ongoing experience can help you learn how to build the confidence you need.

    Related: Navigating the four stages of the entrepreneur journey

    13 confidence-building exercises

    Try using these confidence builders to feel more comfortable in your role, and sure of yourself in your work, meetings, and other opportunities:

    1. Project confidence: Fake it ‘til you make it.
    2. Admit your failures and let go of small mistakes.
    3. Reflect on and appreciate your past accomplishments.
    4. Celebrate your wins.
    5. Seek ongoing education.
    6. Create (and master) your elevator pitch.
    7. Find a supportive mentor.
    8. Make time for fun.
    9. Get out of your comfort zone.
    10. Recognize self-doubt and learn to overcome it.
    11. Seek feedback.
    12. Get used to rejection.
    13. Use current tech and professional tools.

    Not feeling completely confident yet? No worries; we’ll review each exercise in detail to help you get the hang of it.

    1. Project confidence: Fake it ‘til you make it

    Our brain functions are complex and interesting. We believe that everything we do is rooted in thought, beginning as an idea or emotion and getting translated as action.

    But the reverse can also be true.

    For example, when you’re happy, you tend to smile; but when you’re feeling neutral or unhappy and you smile, the very act of smiling can actually make you feel happier.

    A similar effect can happen with confidence.

     

    If you don’t feel sure of yourself, try to project confidence in any way you can:

    • Speak with authority
    • Maintain strong body language
    • Convince yourself that you’re confident

    It’s a way to “fake it until you make it.” In time, you can basically trick yourself into believing in yourself.

    2. Admit your failures and let go of small mistakes

    Nothing wrecks a new entrepreneur’s confidence faster than a mistake, failure, or other missteps in your business.

    You failed to meet a deadline, you lost a client, or your financial models aren’t coming to fruition.

    If you want to feel more confident, you have to be willing to admit these mistakes, and learn to let them go.

    Avoiding the subject, blaming external factors, or dwelling on your own faults can all make your uncertainty worse.

    Obviously, there’s no switch to make you instantly feel better about your mistakes, but it helps to know that failure is common even among massively successful entrepreneurs.

    The faster you come to terms with the fact that some mistakes are inevitable, the faster you can move on.

    Related: How to set up an accountability mastermind group

    3. Reflect on and appreciate your past accomplishments

     Build Confidence Woman Writing In JournalIf you find yourself ruminating on your past failures or mistakes, try to shift the narrative.

    Spend more time thinking about the things you’ve done well in the past, whether they were in your current role as entrepreneur and team leader or in a previous career.

    This does a few things for you:

    • It helps you recognize the true balance of your past efforts. When you dwell too much on mistakes, you begin to think that you commit more mistakes than successful actions, but this is likely not the case.
    • It can break the chain of rumination, giving you a reason to interrupt your negative thoughts.

    Keep a list of the things you’re proud of near your desk or workspace.

    4. Celebrate your wins

    As an ambitious entrepreneur, you’re likely focused on long-term thinking. You want to grow your business to be massively successful, and you want to grow your personal wealth over a period of decades.

    Accordingly, it’s easy to minimize or write off the victories you experience in the moment, compromising your confidence.

    If you want to feel better about your capabilities, a good confidence-building exercise is taking the time to celebrate your wins.

     

    Whenever you have a success, even a minor one, spend some time acknowledging it and rewarding yourself for it.

    This is doubly effective if you’re celebrating wins with your team. Employee recognition is a great way to keep employees motivated, a good opportunity to bond with your team, and a way to build confidence in your entire organization.

    Related: Long-term planning strategies to make your dreams come true

    5. Seek ongoing education

    No matter how much knowledge and experience you acquire, you can always stand to have more.

    Commit to ongoing education in multiple different fields if you want to feel more confident in your work.

    Attend seminars and workshops to be a better business leader and/or entrepreneur, and attend classes to sharpen the skills relevant to your specific industry.

    This will have a short-term effect and long-term effect on building your confidence.

    In the short term, you’ll feel good about yourself for spending the extra effort and learning something new. Every time you finish a class or improve a skill, you’ll get to pat yourself on the back.

    In the long term, you’ll gradually become better at your job, making you more confident in every task you complete.

    6. Create (and master) your elevator pitch

    Every entrepreneur needs to have an elevator pitch. Writing and perfecting yours can give you more confidence in a variety of situations.

    Essentially, this is a concise pitch that describes your business model to someone who’s never heard of it before.

    The name comes from the fact that you should be able to deliver it in the time it takes for an elevator to get to your floor — usually 30 seconds or so.

    It’s going to take time to identify and polish the most important pieces of information to deliver in this pitch, and you’ll need to practice it multiple times to get the delivery right.

    But when you do, you’ll feel more confident giving the pitch to new investors and new prospects.

    Related: What is an elevator pitch?

    7. Find a supportive mentor

    Mentorship is sometimes underrated as a conduit for entrepreneurial improvement.

    A good mentor will help you perfect your business model, connect you with resources to help you flesh out your business, and give you advice and direction when you’re stuck on a problem.

    Mentors can boost your confidence by helping you understand the strengths and weaknesses of your idea.

    Simply having someone you can turn to in times of crisis, or when you’re confused, can make your problems seem smaller and make you feel more capable in your own business.

    Over time, you’ll get a keener sense for business by working with a mentor, and you’ll start to develop your own perspective and voice.

    Related: Finding a mentor — Where to look and what to look for

    8. Make time for fun

    Build Confidence Swinging In JungleMany new entrepreneurs overcompensate for their lack of confidence by investing everything they have into the business, including all their time.

    They work long nights and weekends, hoping that dedicating themselves solely to the business will help them achieve better results. However, this is rarely the outcome.

    It’s much better to spend time doing valuable things than to spend more time overall.

     

    Plus, if you work too hard, you’ll sharply decrease your productivity, and could eventually burn out.

    If you want to feel more confident and boost your productivity at the same time, you have to make time for fun things in life.

    Spending time with the people you love, participating in a creative or competitive hobby, and just relaxing can all make you feel better about yourself.

    Related: How to take time off if you work for yourself

    9. Get out of your comfort zone

    Similarly, it’s important to break away from the familiar.

    New and experienced entrepreneurs alike often find themselves trapped in the same routine, doing the same tasks every day, talking to the same people, and visiting the same networking spots.

    This may be comforting in the short term, but in the long term, it can make you feel trapped or unstimulated — even if you don’t realize it.

    Fortunately, breaking out of your comfort zone is easy if you do it gradually.

    Try working somewhere new, talking to new people, or experimenting with strategies you might not otherwise consider.

    The more novelty you have in your life, the more confident and in control you’re going to feel.

    10. Recognize self-doubt and learn to overcome it

    All entrepreneurs — even the seemingly confident ones — eventually experience self-doubt.

    Before making a big decision, they find themselves second-guessing their gut instincts. After a sequence of troubling events, they internally debate whether they’re truly cut out to be an entrepreneur.

    We all experience this from time to time.

    If you want to improve your confidence, you need to come up with strategies to combat self-doubt.

     

    One of the simplest is mindfulness meditation.

    There are many meditation practices, and all of them can be effective, but the basic idea is to clear your mind by focusing on the present moment and repeat a mantra or repetitive action.

    It takes some practice, but over time you’ll grow more resilient to distracting or negative thoughts.

    11. Seek feedback

    You shouldn’t base your opinion of yourself on the perspectives of others, but it can be helpful to seek feedback on a regular basis.

    Talk to partners, employees, clients and other people in your professional life and ask them for honest feedback about your performance and your approach. You might be surprised at what you hear back.

    If your coworkers and colleagues have good things to say about you, it will likely make you feel more confident in your work.

    But even the bad things can be valuable; if you find that most people have the same complaint, like that you’re too soft-spoken or that you lose your temper easily, you’ll have a direction for improvement.

    Knowing your weaknesses is a strangely powerful confidence builder; it makes you feel in control of your own faults.

    12. Get used to rejection

    Rejection is an inevitability in the business world.

    You’ll have investors refusing to invest in your business, employment candidates unwilling to join your team, and prospects who just don’t want to buy your products.

    If you’re not prepared for this, it can devastate your entrepreneur confidence.

     

    It’s hard for anyone to simply “get used” to rejection, but the more you face it, the more resilient you’ll become.

    Consider intentionally putting yourself in situations where you know you’ll get rejected.

    When people politely reject you and there are no long-term consequences, you’ll gradually learn how minor and inconsequential most rejections truly are.

    13. Use current tech and professional tools

    Finally, make sure you’re using the right tech products and professional tools for your team.

    It’s hard to feel confident in your work as an entrepreneur if your software is 10 years old, or if your computer can’t keep up with the rate of your brainstorming mind.

    One of the best suites of tools available currently is the combination of Microsoft Office 365 from GoDaddy.

    With it, you’ll have access to all the biggest names in professional productivity, including Word, Excel and PowerPoint, as well as some of the most reliable email servers in the world — and 24/7 customer support, so you can be confident that any problem you face can be solved quickly.

    It’s also important to remember that nobody can build perfect confidence overnight.

    Even knowing how to build confidence, it’s likely going to take weeks, months or even years to feel like you’re a capable and valuable entrepreneur.

    Stay consistent in your efforts, learn from your missteps, and remain as patient as possible.

    Everything will come to you in time.

    Conclusion: How to build confidence

    Confidence is an important quality and a powerful tool for any entrepreneur, but when you’re just starting out, it can be hard to exude.

    With enough confidence builders and enough time, even the most hesitant or uncertain entrepreneurs can learn to be more confident in themselves, and apply that confidence to the work that matters most.

    In addition, make sure you have the right productivity tools for you and your team. With Office 365, GoDaddy support, and other products and services designed to make your life easier, you can get more done and feel good doing it.

    This article includes content originally published on the GoDaddy blog by Michelle Ward.

    The post How to build confidence as a new entrepreneur appeared first on GoDaddy Blog.


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    Few of us have had to overcome adversity like Gabe Smith. Growing up in Washington DC, Gabe had to claw his way out of misfortune — and that’s exactly what he did. “I was homeless,” he recalls, “but I envisioned how I wanted my life to be and I started to believe that, you know, I’m gonna obtain that.”

    He channeled the hard-earned wisdom gained from living on the streets into a book, The Definition, that, as he puts it, “shows you how I freed myself from the chains of chaos in three steps: envision, believe, and obtain.” Nowadays, he’s a motivational speaker and life coach in his community, often with younger folks who need it most.

    Energetic, effusive, and radiating with gratitude, Gabe took us on a walk around his LA neighborhood and discussed the ideas central to The Definition.

    “Envisioning,” he says, “is seeing the end result that you want to see. After you envision, you gotta believe that you deserve that end result. You have every tool you need to make it.”

    When we arrive at Lafayette Park, he recounts living on the street and finding that spark to envision a way out. “When I was homeless, this is where I came to clear my mind. Writing is a great tool because you could still get it out and it’s a sense of keeping it to yourself but still releasing what you’re feeling.” With little in the way of resources and no workspace to speak of, he wrote the entire first draft of the book on the Memos app of his iPhone.

    When it came time to get the book out into the world, Gabe turned to GoDaddy and found simple, effective tools to get online and showcase his work. “I purchased my domain via GoDaddy but what came after changed my life! GoDaddy has single handily changed my life! They’ve literally bought my dreams to reality and showed me I made the right decision to just do it!”

    In addition to Websites + Marketing, he also uses the GoDaddy SmartLine app, giving him a second line on his existing phone. “These tools have made a huge difference in customers, readers and fans feeling confident in me as an individual and business overall.”

    These days, Gabe works with organizations like Volunteers of America, a nationwide advocate for low-income individuals, to advise those who are in the precarious position he was in not long ago. “I met countless individuals who needed simple advice. As human beings and as men, I never looked down on them, and the experience really boosted my sense of who I am as an individual and my career as a motivational speaker and life coach.”

    Gabe is expanding his vision to help others into the realm of performance with plans for a one-man show, “From the Streets to the Cell.” As he works to make the most of these opportunities — created against all odds — he offers the same advice to budding entrepreneurs that he offers to himself:  “Not everyone will share your vision or believe in you. Some may even envy your ambition and the blessings you receive. Cut off anything and anyone not contributing to your progression.”

    The post Envision, believe and obtain — meet author Gabe Smith appeared first on GoDaddy Blog.


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    This article was originally published on Aug. 18, 2017, and was updated on Jan. 10, 2019, and Jan. 15, 2020. 

    As the expression goes, “nothing is certain but death and taxes.” Everyone knows you have to pay the IRS when you earn an income, but not just individually. Companies, whether giant corporations or sole proprietorships, have to pay taxes — and they have to do it on time. So, when are business taxes due?

    When you start a business, one of the things you will have to deal with is deadlines.

     

    Your clients will not accept getting what they paid for whenever you get around to finishing it. You set expectations for when your client will receive your goods or services, and you deliver on time. If you don’t, you risk getting a reputation that you are difficult to deal with, and will likely leave your client in a bad spot.

    The same holds true for taxes.

    There are certain deadlines you need to meet for federal taxes, and there are fines and penalties you could be charged if you don’t. Let’s take a look at some of the income tax due dates you might need to know as a business owner.

    Related: 2020 tax calendar for small business owners

    When are business taxes due for different types of companies?

    To get an idea of what payments are collected by the IRS from businesses on a month-to-month basis, take a look at its tax calendar. Then, start to determine what you might personally owe and when based on the type of business you own.

    1. Sole proprietorship

    If you are working independently and have not been set up as an LLC with the IRS, you are a sole proprietor. Your income taxes will be designated on Schedule C of your individual Form 1040, and your self-employment taxes will be calculated on Schedule SE (see this guide for more on self-employment taxes). In addition to filing your income tax return, you might need to pay estimated quarterly payments.

    So, when are business taxes due for sole proprietors?

    Here are the important dates you need to keep in mind as the sole proprietor of your business:

    • April 15: Your individual 1040 is due, which includes your income taxes for the previous year. If you pay estimated taxes for the current year, the first installment will also need to be paid at this time.
    • June 15: The second installment payment of estimated taxes is due.
    • September 15: The third installment of estimated taxes is due. In addition, if you filed an extension for your 1040, the final return for the year is due.
    • January 15: The final installment of your estimated taxes is due.

    Related: What you need to know about deducting startup costs 

    2. Partnership

    If you are co-owner of a business with someone else, you need to file Form 1065 to report your taxes. This return is due on March 16. Both partners will need to keep a copy of Schedule K-1, which shows each person’s share of the income and which items are reported on his or her individual return. Keep in mind that estimated taxes are not paid by the business itself, but by both partners independently.

    3. Limited Liability Company (LLC)

    If you are working on your own and have registered as a Limited Liability Company with the IRS, your income and expenses will be recorded on Schedule C of your individual 1040, and your self-employment taxes will be calculated on Schedule SE, just as they would be for a sole proprietor.

    The return is due April 15, and your quarterly estimated tax payments must be submitted by April 15, June 15, September 15 and January 15 for the current year.

    Related: Know your business entity options

    4. Corporation

    The due dates for corporate tax returns differ depending on whether you have an S corporation or a C corporation, and they will require different forms (1120S  and 1120, respectively).

    The deadlines to meet when running a corporation are below:

    • March 16: S corporation tax return is due
    • April 15: C corporation tax return is due
    • April 15: First installment of estimated taxes due
    • June 15: Second installment of estimated taxes
    • September 15: Third installment of estimated taxes
    • December 15: Fourth installment of estimated taxes

    Why is there a difference between when business taxes are due for an S corporation and a C corporation? Most likely, this is because, like a partnership return, a K-1 form needs to be sent to the shareholders of an S corporation to include in their personal tax return.

    Related: How to know when to incorporate your business 

    Common mistakes when filing business taxes

    When Are Business Taxes Due Calculator

    Now that you know when business taxes are due, it’s important to learn how to submit them correctly so you avoid penalties. There are a few common mistakes businesses sometimes make when trying to meet filing deadlines and preparing for tax returns. These include:

    Not including all forms: Make sure that when you send in your tax forms, you include all of the related forms and schedules. If you don’t, you could face late-filing penalties.

    Not talking to your accountant early enough: Trying to throw together a return in a week or few days could lead to costly mistakes.

    Not reviewing all the figures before filing: A mistake could lead to penalties, additional taxes (due to deductions being missed), or a time-consuming audit.

    Not filing an extension: An extension will give you additional time to get everything done correctly. Keep in mind, however, that you will still have to pay any taxes that were owed on the original return due date, even if you file an extension.

    Related: How to file for a tax extension 

    Not reviewing last year’s return: This can act as a guide for all the information you need in the current year.

    Planning for tax due dates

    Below are some simple ways to plan ahead for your tax due dates so you do not disrupt the flow of your business’s operations when deadlines hit:

    1. Know when the dates for filing taxes are due. Noting the due dates for the year in advance will help you set a schedule. Mark them on your calendar and formulate a plan for making sure you are ready when they come around.
    2. Complete bank reconciliations. While this might sound strange, ensuring your reconciliations are complete before the due dates will keep your accounting records up to date and all items of income and potential deductions recorded for when you need to know them. Here are a few tips to make sure your financials are ready for year-end.
    3. Set up a meeting in December with your accountant. This will allow you to create a plan of attack and give you and your accountant a chance to discuss potential problem areas.

    Knowing when business taxes are due is an important step in being proactive about planning your returns and payments. Talk to your CPA about the deadlines for your type of company and formulate a schedule so you consistently file everything on time.

    The above content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation.

    The post When are business taxes due and how can you prepare now? appeared first on GoDaddy Blog.


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    In today’s world, content is more important than ever. People are drawn to fresh ideas and information that is useful to them. As this environment is known to be very competitive, consider using the color palette of your website to get a leg up on the competition.

    Blue websites are known for generating trust from users, as this is what the color represents. Color is one of the most powerful tools that a designer has, though the tricky part is that it can either make design look great, or break it. This is why choosing the right color should be a priority for any designer.

    Why blue websites?

    In this article created by our team at Amelia, going to discuss blue and how it can be best utilized on your website. We will offer suggestions about what are the best ways to use blue, and give you some visual inspiration using examples.

    A popular example of the use of blue is Facebook. A fun fact regarding the choice of blue was actually because Mark Zuckerberg is red-green color blind. Even though it was probably an obvious choice, it still demonstrates the power of color. Blue is one of the safest options that designers can go with. This because blue is the favorite color in the majority of the population.

    Blue is also associated with trust and reliability and inspires confidence among people that see it. According to scientific studies, it has been shown that it has a calming effect on the brain. It is also inviting and friendly. As it is such a vibrant and versatile color, blue has become one of the more popular choices that web designers go for.

    This is the reason why blue websites are done more and more using this color. The main categories that are suitable for it are:

    • Business websites
    • Financial websites
    • Spa and wellness
    • Holidays and cruises
    • Nonprofit

    Cool blue websites examples

    Jean-Baptiste Kaloya Portfolio

    Jean-Baptiste Kaloya uses one of the most popular colors in their website design with different shades of blue. We can see the soft gradients on the lighter blues that look great.

    Squilla Fund

    Check out the soft beige tones mixed with a beautiful turquoise on this corporate website talking about the crypto industry. The color palette focuses on reliability and comfort. The name of the blue site colors are:

    • Teal Blue
    • Moonstone Blue
    • Powder Blue
    • Magic Mint
    • White Smoke

    National Climate Assessment

    Blue websites like this one look even better when their mission is clearly defined. Here, we are talking about a climate report that shows essential data and needs to be treated with maximum responsibility.

    Webflow Interactions 2.0

    Webflow interactions take advantage of the popular blue palette, and also bring in some gradients to get a simple color scheme. There is also some pink thrown in the design that helps in getting a modern, engaging look.

    Canatal

    Canatal uses shades of blue to display a beautiful design. This blue website is a great example of how to use a monotone color palette without being boring.

    Lake Nona

    As this website is focusing primarily on a body of water, it is only natural that we see a splash of blue on their website, which goes very well with the more neutral colors shown.

    Departika

    The color palette used for this website is clean and professional thanks to its soft blues, greys, and whites. It draws attention with its vibrant color mix, and gives us an excellent example of how a blue site should look.

    Lobster

    If you are a fan of a combination blue and pink mix, then this website is an excellent example of how the two can work well together. Blue websites are sometimes hard to match with a second color, but the designers behind Lobster did a great job.

    Skyboat

    In this example, blue comes in play for a more business-oriented site. As the design could not be done by just using blue, we also see black being added, and it looks great!

    Marqeta

    Financial websites like to use blues as this color implies credibility and trust. Because Margeta is offering a different kind of service for consumer credit, its use of sky blue is also different from typical branding. It uses dark blue, purple, and cyan for the color scheme.

    Recess

    Combining different shades of color is typically the idea in blue websites. This one brings a calm and dreamy vibe.

    Awink

    The monotone color, together with different hues of blue, makes this website a visually appealing one. We also like its broader, darker accents with the dark and light screen areas that play an optical illusion.

    This makes you think you see more colors than there are there in reality.

    Cher Ami

    This beautiful color scheme brings a royal, elegant look by using deep blue and gold shades. The result is like the other blue websites we have shown, but with a modern twist.

    It uses it to deliver a powerful visual experience and immediately positions the brand as a top player.

    Julian Damy

    To achieve a sophisticated look, the creators of this website used deep blue tones together with gold highlights. The result? A great color palette inspired by art history that looks timeless and beautiful.

    Appbot

    The colors used in Appbot match the idea of the brand. We can see powerful combinations of blue together with white.

    Andris Gauracs

    Blue websites are also great to be used as portfolios. This one belongs to a developer, and we can instantly see how the blue demonstrates reliability and trust. The colors that were used for it are:

    • Tufts Blue
    • French Sky Blue
    • Alice Blue
    • White Copper

    Shibui

    When you see this blue website, you will be impressed by its clean look. A great way to obtain the same effect is by using gradients. The site’s palette is made of fresh blue and turquoise colors. They bring a calming and relaxing effect.

    Groove

    The palette on this site was done using blue, white, and black. Although in the world of designing, it is a primary color scheme when it is arranged the way it is on the site, the result is a professional look.

    Creddy

    This is a classic combination using red and blue to create this fresh website design.

    Securinvest

    Another new and colorful example of how blue sites can look great while adding other elements as well.

    details

    This is an excellent site that uses simple, bold colors to bring attention to its design.

    Amber Xu

    Finishing off our blue websites showcase, we can see the minimalist trend utilized by this website was done by using solid colors against a black background.

    If you enjoyed reading this article about blue websites, you should read these as well:

    The post Blue websites with awesome color palettes you must see appeared first on Amelia WordPress Booking Plugin.


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    A good looking website offers a pleasant visiting experience and makes people more likely to return. All companies with corporate website should have a well-designed website to attract viewers. However, the aim of its use is going to be different from one company to the next.

    Corporate website designs need to be done well, and according to the needs of the organization. In the end, the website is an online representation of the brand and needs to have a consistent message to its customers.

    Today, bold and clean web designs come in different formats, sometimes including videos, graphics, or full-page photo backgrounds. Therefore, it is essential to understand the variety of options,and which ones to use for specific projects.

    When we look at the corporate website design, we need to understand what elements make it unique. By following this, we will be able to bring our ideas to life.

    In this article created by our team at Amelia, will examine some of the best corporate website design examples and explain why we chose them. Let’s start exploring and see what a business web design should look like.

    Corporate website design examples

    Journey Group, Inc

    This corporate website design presents the story behind the startup and where it is now. It is a simple design, but the content is well structured. The design elements look attractive as well.

    PIXAR

    Anyone wanting to create a corporate website design needs to first have an inspiration. The minimalist approach coming from Pixar is an example to follow. We are talking about a massive tech company that rose from the ideas of Steve Jobs. His persistence in creating the best possible product created his legacy.

    Montage

    Montage has a next-level corporate website that clearly outlines what its products are and how they work. The testimonial section gives all the information that people need to see regarding other people’s experiences. So, it is going to be easier for them to make a choice after they see this section of the website.

    The advantage of having such a clean, precise business web design is that the user has all the information at their disposal. Its navigation allows users to navigate with no problems around all the pages they are searching for.

    Pelli Clark Pelli Architects

    This business website is an excellent example of how showcasing projects should be done. It is a great way of showing users about what the business is about. The black background and the crisp images make it indeed a fresh corporate website design. We also liked the website hierarchy and how simple it is to navigate between menus.

    Harry’s

    Simple corporate website design that has high-quality images together with great fonts. Each section has a description related to the products the brand sells. This helps any user see all the details they need in order to make a decision.

    Lexus

    A well-known company, most people have heard of Lexus. Their corporate website design is stunning, and the use of good photography shows off what they have built.

    They know how to get people interested in their cars, and their inspirational videos are also something they showcase as well. Lexus has a brisk business website, and people for sure appreciate it.

    Apple

    Apple’s website is also a fantastic example of how a corporate website design should be done. It has a minimalist vibe, yet at the same time, it stays elegant and catchy. When you enter the site, you see pictures of their latest products.

    This draws the viewer’s attention quickly, and chances are quite big that they become interested in the product. Knowing this can be useful when projects that are similar need to be done.

    Boundary Breaks

    By focusing on the animation side of their website, we can see how the interactive aspect is used to garner the viewer’s attention.

    Susa Ventures

    This may not be what you were expecting from an investment group website, but the bold, natural, and adventurous looks surely grabs the viewer’s attention. The entire layout is nicely done and works as intended.

    Zillow

    Zillow managed to do a great job with its corporate website design, and we appreciate the ingenuity. The search area is done in a smart way, and it helps new users to select their favorite listings without the need to search for any kind of hidden page.

    Brooklyn Soap Company

    The look of this corporate website design is funny, inviting, and reflects the products and the brand quite well. There is nothing overtly flashy about it, and they seem to be confident about the fact that they do quality products without the need to dazzle you with any kind of graphics and animations.

    Wootten

    You can see the creativity throughout this minimal website. The different items that are in the store have been presented using a broad web page, and details of all services together with manufacturing have been mentioned boldly.

    ETQ

    This brand is known for producing footwear and accessories. Similar to other good corporate website design ideas, the focus of the brand was on a minimalist approach.

    It has cool images and a nice background that makes the viewer enjoy a nice experience. There are also a lot of the products are shown on the homepage, and this means that users do not need to navigate to another part of the website to find what they need.

    Rollpark

    Anybody interested in having a unique corporate website design should check this one from Rollpark. Due to its simple visuals and dynamic navigation, users enjoy a good looking online presence.

    Bienville Capital Management

    A lot of attention should also be also given to the mobile side in today’s world. This corporate website design looks good in responsive as well as desktop. No website should feel crowded with text or designs. Viewers need to discover the information on the site easily and simply. And this example shows how to do that from a designer’s point of view.

    Exponent PR

    To bring attention to their video montage, the team that built the Exponent PR site used simple colors and fonts to make everything pop up.

    Jack Daniels

    One of the most classic, simple corporate website design is the one from Jack Daniels. The black and white colors look nice on the home page, and soon you will be able to explore the different varieties of whiskey.

    Revols

    Revols brings a bold approach to its website by having imagery of their headphones, along with other uses of video and photography, from the start. The photography, together with the video, make the site product-focused, so this means users can become more and more immersed in the experience that the headphones can offer.

    Clarks

    Clarks created a beautiful corporate website that brings the vintage design in touch with modern updates. It reflects the brand, and it combines elegant pictures with their latest shoes with a high fashion approach. A photo banner shows the alternating promotions to advertise the various new shoe collections and promotions that they have.

    Emblem

    Another great website that we enjoy is this one from Emblem. It has cool imagery together with bright colors that get the attention of any user.

    Bark PR

    This corporate website design focuses on a flat UI together with bold colors that stand out and help inspire.

    Holm Marcher & Co

    This example of corporate website design is unique, and shows how modern trends look very good. It is simple and nicely structured, with all important information displayed to be easily accessed by any user.

    Ending thoughts on corporate website design

    In conclusion, good corporate website designs are accomplished by using the brand features and putting them in the center of attention. More and more designs are done using styles that help the brand stand out and communicate its mission, not the other way around.

    The post Corporate website design that doesn’t look boring – 22 Business websites appeared first on Amelia WordPress Booking Plugin.


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    When you learn the best practices for how to write an email for your business, you gain a lot of power. You can create a connection with your audience, build trust and authority, and even generate sales.

    Knowing how to craft compelling, convincing and conversion-focused emails allows you to engage your audience, warm leads, and drive customers toward buying for the first, second or even 20th time.

    When done right, email can be one of your brand’s most effective marketing channels.

     

    That’s because:

    Almost everyone uses email

    In 2018, Statista reported that the number of global email users was around 3.8 billion. And those people check their email often. A Campaign Monitor survey found that half of the people they surveyed in the United States check their personal email account more than 10 times a day.

    Email marketing has a strong ROI

    An Emma marketing report found that 59% of marketers say email is their biggest source of ROI, and a DMA report showed that email has an average ROI of $38 for each $1 spent.

    Email marketing is affordable

    Compared to other marketing and advertising methods, email is relatively cheap. Depending on your email list size and how many emails you send, pricing ranges from free to a few hundred dollars per month. (If you have a very large list, it may get more expensive.)

    So, if you aren’t using email marketing, it’s time to start. And, if you’re just beginning, we have the guide for you!

    How to write a marketing email

    The rest of this post will teach you how to write an email that people will read and and that will motivate them to act. The guide will share:

    Let’s get started!

    How to approach your email writing strategy

    Good email marketing isn’t just about writing email copy. It’s also about knowing how to put strategy behind each email.

    Before you start writing, outline a strategy that will help you get the most out of your efforts.

    Here are five things to consider:

    1. Define your goal for the email

    Like all good marketing strategies, your plan for email content should start with defining a goal. Every single email, whether it’s an autoresponder or a newsletter, should be written to meet a specific, measurable goal that brings you closer to your primary business goals.

    So, let’s say that your business or organization wants to do one of the following:

    • Double its sales of gluten-free cookies this year
    • Book 20 new portrait clients
    • Surpass last year’s attendance at your annual conference
    • Raise $75,000 at your charity auction
    • [insert your primary objective here]

    What email marketing goals might support those specific big-picture goals? For example, you might set email marketing goals around how many readers:

    • Click through to your gluten-free cookie product pages
    • View the portrait section of your online photography gallery
    • Share your save-the-date email on social media
    • Click through to a blog post about a child who will benefit from your fundraiser
    • [insert your own brilliant marketing email goal here]

    All of these things get your readers thinking about what you have to offer.

    Be intentional about setting goals for every single email you send.

     

    Continue to experiment with — and measure — what works best for your specific audience.

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    2. Get to know your target audience

    For your email content to be effective, it needs to resonate with readers. To resonate with readers, the email needs to speak directly to their perspectives, needs and wants. And, the only way you can write an email like this is if you truly know your audience.

    The second step in learning how to write a marketing email is getting to know your audience.

    Different contacts will need different kinds of emails (think customers vs. leads), so it is important to outline exactly who you are writing to by asking these questions:

    • What stage of the marketing funnel are they in?
    • What problems and needs do they have?
    • How do they talk about those problems and needs?
    • What are their demographic and psychographic details?

    How To Write An Email Yahoo Mail
    Before you write an email, answer these questions (and more) to create a persona to whom you can write your emails.

    Related: Why a target audience matters (and how to find yours)

    Pro tip: As you grow your list, also consider how you can divide your audience into smaller segments. Start creating email segments based on unique characteristics about your audience — such as where they live, what they buy, what pages they viewed on your site — so that later, you can start segmenting your audience for more targeted emails.

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    3. Decide on an email format

    Emails come in a variety of formats and styles. Once you know your goals and audience, decide what type of email will work best for your campaign.

    • Newsletter: An email series that is delivered on a regular basis (usually monthly, weekly, etc.) and usually styled with columns and rich-media.
    • Personal email: An email that feels like it was sent from one person to another. It is usually text-only and includes a signature line from one person.
    • Sales email: An email designed to promote a product or service with the end goal of getting the audience to buy.
    • Drip campaign: A series of emails that slowly nurture leads and drives them toward taking a defined action, such as buying a product or visiting a business.
    • Promotional email: An email that includes a time-sensitive coupon or discount.
    • Up-sell or cross-sell email: An email that references a recent purchase in an attempt to sell a complementary product. These are often used in emails for eCommerce businesses.

    Email marketing is flexible, so your email might be a combination of one or more of these formats.

    Remember to go back to your goals and match the format to what will be most likely to help you reach your end goal.

    Also, no matter what email format you choose, remember to keep your email design and layout simple.

    Even if you go with a newsletter that includes rich-media, don’t over-design it. And, always remember that viewers will see your email on varying screen sizes, so keep the design clean and clear.

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    4. Use personalization

    Personalizing your emails can create a great connection between your brand and your customers.

    A study on brain activity has shown that using someone’s name lets them feel acknowledged and boosts self-worth.

    In fact, one study found that emails with personalized subject lines had a 17% higher click-through-rate (CTR).

    Making an effort to tailor an email for an individual (even in a small way) builds an immediate connection with the reader.

     

    It also can increase your conversions and make readers more likely to act. Include personalization when you can by:

    • Using the recipient’s name.
    • Mentioning the recipient’s city or location.
    • Recommending products or services based on the recipient’s past purchases.
    • Sharing content or offerings based on the recipient’s past activities, such as signing up for a specific webinar or visiting a certain page.

    Related: How to use personalization to increase sales

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    5. Set up your analytics

    Analytics will help you measure the success of your emails. Start thinking about this before you send your emails.

    Outline the marketing metrics you want to track, such as open rate and click-through-rates. Also, define metrics that are tied to your goal.

    For example, if your goal is to get people to sign up for a webinar, track conversion rates of people who sign up once they open the email. Once you identify your metrics, make sure your email marketing system is set up to track them before you send out your emails.

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    How to write an email that stands out

    Now that you have a strategy to guide your process, you can start to learn how to write an email. While there is no perfect formula for writing email copy, these tips will put you on the right track.

    1. Decide on a strong hook

    Fish Hook Represents Strong Email Hook

    A hook is the angle you use in email content to draw in the reader.

    Think about what might be a good way to hook the reader and pique their interest in your email.

    Here are a few options and email writing tips to help you with your approach.

    Personal connection

    Do you enjoy reading terms and conditions or other cold, corporate verbatim? No? Me neither. And chances are, neither do the vast majority of your contacts.

    Conversational newsletters are a great way to draw your readers in and engage.

     

    This approach allows you to become more than a branded email. It humanizes your business by allowing your contacts to connect with you, and your ‘likeability” can even increase sales.

    Related: 6 ways to connect with your customers and humanize your brand.

    Exclusivity

    Who doesn’t want something rare and special?

    When you have a limited stock or a set number of places, it can help to remind your readers how many items (or spots) are left. This is a powerful marketing psychology tool.

    Your contacts have opted-in and are clearly interested in what you have to offer. Many people will jump on board quickly when they know that a particular service or product is about to run out. And if they do miss the boat, they may act more quickly next time.

    Just don’t do this so often that you cross the spam line and fatigue your customers.

    Reciprocity

    When someone helps you or gives you a gift, you may want to return the favor. After all, it’s nice to be nice.

    Coupled with the fact that everyone loves a freebie, giving your contacts something for free will help garner loyalty and some great stats. Here’s a great example of an email where offering a free gift led to a CTR that’s off the charts.

    Social proof

    The theory of social proof suggests that we’re all influenced by the views and actions of those around us. Your peers buying or liking something can grab your interest, get you to take a closer look, and even follow the same actions.

    For email marketing, a great way to adopt this principle is to tell your readers how many customers bought a particular item or even “liked” your previous promotion via social networking sites. This serves as a social “thumbs up” regarding these actions.

    Also, adding a customer testimonial that gives a glowing recommendation of your product or service can be a great use of social proofing.

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    2. Write an outline

    When you write an email, content planning is critical. So, don’t dive in and start writing email copy from a blank page. Instead, create an outline or at least a list of ideas that you want to include in your email.

    This process ensures that you include all important information and gives you a framework to build off — so you’re not just sitting staring at a blank screen.

    To create your email outline, think about the primary hook of your marketing email and brainstorm some potential content that could have the desired effect.

    To help organize your ideas, ask the following questions:

    • What do you want your audience to know?
    • What are the most important facts or details?
    • How do you want your audience to feel?
    • How might you improve your readers’ day?
    • What do you want your audience to do after reading your email?

    Once you’ve answered these questions, you have a basic recipe for your content.

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    3. Write a strong lede

    A “lede” is the opening sentence of a news story. It’s the most important series of words in any article because it sets the tone and encourages people to keep reading.

    Failing to mention the important, interesting or attention-grabbing elements of a story in the first few sentences is called “burying the lede.”

    You can use this same “lede” method when writing email copy. Write the beginning of your email like you’re writing a lede for a news story.

    To do that:

    Get to the point

    Your readers are busy. You must quickly engage them by giving essential, emotive information in the first sentence.

    You may write the catchiest, cleverest email in marketing history, but if your lede doesn’t hold your reader’s attention, the rest of your email won’t be read.

    Show the benefit

    People have a lot of content thrown at them. To get them to read yours, you need to show readers what’s in it for them.

    Let them know what they will learn or gain. And, even go as far as telling them what they will miss out on if they stop reading.

    Keep it simple

    Great ledes are succinct.

    Write the lede, read it and relentlessly cut it.

     

    Remember that people have short attention spans. Do what you can to catch their attention in the shortest amount of time possible. Just don’t be so succinct that you lose the meaning of your message.

    Write, edit, write and edit

    Writing good ledes takes practice and patience. Don’t wait for the perfect line to start writing. Editing is a huge part of the writing process, so just start writing the first thing that comes to mind and then go back and edit it. Repeat the process until your happy with the outcome.

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    4. Add a clear call-to-action

    How To Write An Email Call Now On Smartphone

    Earlier in this guide on how to write a marketing email, you learned how important it is to write an email with a clear goal in mind. You saw how every email needs to have a plan for what you want readers to do once they read the email.

    Calls-to-action are how you drive audiences to do just that.

     

    A call-to-action is messaging that tells the audience what you want them to do. Every email needs a call-to-action, whether it is to purchase something, learn more about your brand or read an article.

    The call-to-action will vary based on the goal of the email. Some examples are to:

    • Sign up
    • Click here
    • Like us
    • Enter the contest
    • Watch our video
    • Visit our website
    • Read the post
    • Buy now
    • Schedule today

    Make sure it’s very easy for readers to identify your call-to-action.

    Your call-to-action should stand out so much that people notice it even if they don’t read all of the text on the page.

    Consider highlighting the text and using big buttons that demand attention.

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    5. Pretend you’re writing to one person

    Email is a digital medium, but you still need to sound human. You’re emailing your list because you want to connect with people.

    You want to provide value, keep your followers informed, and give them a moment in their hectic day to enjoy the email you sent.

    The best way to accomplish this — to sound human and approachable — is to write your email as though you are writing to one person. Instead of thinking about writing to your entire list, picture one person in your mind and pretend you’re writing a personal email to them.

    You want to connect with your customers and fans. You also want them to read your next one, share it with friends and to stay loyal customers.

    So also ask yourself questions that will help you add a personal touch to your emails, such as:

    • What do my friends, customers and I like and want to read?
    • What do I look forward to receiving in my inbox?
    • What can I share that my customers might not know?
    • If I were my customer, what would I find interesting?

    If you take the time to answer these questions and keep asking them, you’re on your way to creating high-quality email content.

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    6. Craft your subject line

    The subject line is one of the most important parts of your email.

    If your subject line can’t drive people to open your email, they are never going to read it.

     

    They aren’t going to get closer to your brand or take action toward working with you.

    Put as much, if not more, effort into writing a strong subject line as you do the rest of the email.

    Use the following email writing tips to craft a subject line that encourages readers to open and read your email.

    Create FOMO

    FOMO stands for the fear of missing out. It makes people feel like they might lose an opportunity or experience by failing to act. Play into this by creating subject lines that show readers what they will miss by ignoring the email.

    Add urgency

    Urgency is another trigger that gets readers to click and open. Include time-sensitive offers and use language that puts a time limit on the reader to encourage them to read your email right away.

    Use eye-catching formatting

    Make your subject lines stand out from all of the other copy around it by using eye-catching formatting. Considering using:

    • [Brackets] or (parenthesis) around important phrases when relevant
    • Emojis
    • Numbers
    • Capital casing (“This Is the Subject Line” instead of “This is the subject line”)
    • Half sentences that cut off mid-sentence (“It’s About Time For …”)

    Personalize it

    Back at the beginning of this guide, we talked about the power of personalization in emails. This is especially true when using names in subject lines. Make your email stand out by adding the recipient’s name or other personalized details that will catch their attention.

    Consider writing your subject line before writing your email

    Another approach — and this may be a radical idea — is trying to write the subject line before you write the email. It can be a good way to get crystal-clear on the purpose of the email before you sit down to write it, as you’ll already have your primary goal for the email in mind.

    Test. Test. Test.

    You can never really know what subject lines will work. So leverage your analytics and run A/B tests to learn what types of subject lines resonate with your audience and use what you learn to improve over time.

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    7. Don’t rush it

    Sometimes writing doesn’t come easily. Remember to take your time and have a plan when writer’s block strikes. This can include scheduling time to write, no matter what comes out, or taking breaks when you need it.

    Establish a regular schedule

    Decide how often you will blog or send an email newsletter.

    At the beginning of each content cycle, whether it’s a week or a month, choose some topics that will be useful to your audience and write them down.

    Deliver the content as planned, even if you don’t feel inspired.

    Related: Editorial calendar — The content, keyword and SEO connection

    Don’t wait for inspiration

    If you wait for inspiration — you (and your audience) are going to be waiting for a long time. Sure, inspiration sometimes strikes, but most of the time, it’s just you and a blank screen. And that can feel pretty lonely.

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    Email writing tips: What to avoid in your copy

    Once you know what to write, you need to learn what not to do. Be aware of the following communication problems that can cause you to lose your audience by failing to consider their point of view.

    Using jargon

    Know your audience, and use jargon only when you’re certain they’ll understand it.

    For example, if you send out an email newsletter about advancements in laboratory safety that is primarily read by chemists, science teachers and lab techs, by all means, talk about coags, T-max and dips. If you send out a newsletter about safe lab practices that is mostly read by first-year medical students, you might want to dial it back.

    It’s true that jargon can illustrate how in-the-know you are, but it can also alienate and confuse your readers.

    Using acronyms

    You may be thinking, “Won’t the same guidelines that apply to jargon apply to acronyms?” And the answer is generally, yes. But with acronyms, you have the ability to introduce and explain.

    In the email newsletter you use to promote your social media consulting business, you can write, “I can help you maximize your website’s search engine optimization (SEO) …” and then use the acronym in any text that follows.

    Only do this if you’re going to be talking extensively about the topic or when using an acronym that readers may have seen many times and wondered about.

    Using slang

    It’s true that you have a little more leeway with slang: Making a joke about selfies or being “on fleek” can help you seem socially aware and clued-in.

    Just make sure you’re using slang terms that you’re truly and personally familiar with and focus on the ones that are in current and widespread use.

    You don’t want to make yourself look foolish by using a term incorrectly, nor do you want to make your audience feel out-of-touch.

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    Start writing email copy (and getting results) today

    Email is a powerful marketing tactic that gives your brand a chance to stay connected with customers, warm leads and drive sales for your products and services — all while building brand affinity and loyalty.

    Those are a lot of benefits. So if you aren’t using email marketing for your business, it’s time to start.

    After reading this guide, you’re already halfway there. You learned a variety of email writing tips related to:

    • How to approach your email writing strategy
    • How to write an email that stands out
    • Email writing tips: What to avoid in your copy

    Now, you just need an email marketing tool to help you launch your strategy.

    Learn more about how GoDaddy Email Marketing can help you create sign-up forms, design emails with drag-and-drop templates, and track analytics with custom reporting.

    This article includes content originally published on the GoDaddy blog by the following authors: Emma Wilhelm, Macdara Bracken, Plume & Post and Sally McGraw.

    The post How to write an email that people will read appeared first on GoDaddy Blog.


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    If you want to start a business, becoming a consultant could be a good option for you, depending on your experience level. A consultant is generally an expert in a specific field that can fix specific problems. Choosing to start your own consulting business could be a good move and is much simpler than starting other kinds of businesses, because it all revolves around what you are good at, and what kind of knowledge you can offer.

    The goal of a consultant is to improve results in certain businesses, as well as in peoples’ lives, by bringing value and helping with the implementation of necessary changes. Unlike starting other types of businesses, when you start a business as a consultant, the best way to start out is to start small and have patience. As you increase your network and gain a steady influx of clients, word will spread, and your business will grow naturally.

    There are a lot of consulting niches to choose from, and the general rule that you should follow is to be sure that you are adding value. Once you come up with an idea of what kind of consulting business you want to start, the rest is easy.

    Consulting has been on the market for years and is known to be a lucrative business choice. And though it is simple to get started, there are some things that you will want to know before you start. Learn below more about this topic in this article created by our team at Amelia.

    Things Needed To Start a Consulting Business

    As your passion and knowledge for a particular topic or area grow, the best way to test your expertise is to try your hand at teaching what you know. This is a pretty general principal in the consulting industry.

    So, what do you need to do business consulting?

    In this article, we will present to you four things that we think are essential if you are thinking about launching your own consulting business.

    Knowledge in a Particular Area


    Image source: Sergei Osokin

    Obviously, if you want to start a business as a consultant, you will first need to be very knowledgeable in a particular area. While the best consulting business ideas come from being very knowledgeable in something that also others want to learn about, this does not mean that you have to be an expert in order to do it.

    However, if you want to be a business consultant, then you will probably have more success, and more to offer your clients, if you have some real experience in the field in order to deliver the results your clients will be looking for.

    A Compelling Offer That Provides Value

    Image source: Shreyash Barot

    A great thing about the consulting business is that, no matter what you choose to consult on,the core principle will always be to create and provide value. But until you understand how to create value, you will never have anything ready to sell.

    A Well-Populated Niche of Potential Clients

    Image source: Manjari Dwivedi

    A few questions that you will want to ask yourself are: What is the ideal client that you want to have? Will you promote your consulting business to corporations, or do you want to attracts maller businesses?

    Regardless of the answer, the first thing you want to do is come up with a good marketing plan to help lay the foundation for your business.

    A Rewired Mentality

    Image source: Baz Deas

    A way to succeed is to always keep a positive mindset and keep your eyes on the goal. When you start to see yourself winning, you will be able to overcome obstacles and achieve things that you did not believe were possible before.

    If you want to know if you are ready to start your online consulting business,then your first goal is to get your first client. Once you achieve getting your first client, it will become a lot easier to get the second, and the all the ones that follow, and things will start to flow from there.

    Consulting Business Ideas to Try

    Here is a list that you can check in order to find some of the most rapid-growing consulting niches on the market today. This will help you decide easier on to which one to specialize in.

    Career Consultant

    As more people are finding themselves not knowing what to do in their professional lives, career counsellors are always in demand. This is because what they do is guide their clients towards a job best suited to them that will help them build their professional lives.

    There are many different types of consulting options and being a career consultant is one of them. You will assess your client’s needs, help them build their resume, write cover letters, and anything else they made need to get the career of their dreams.

    Business Management Consultant

    If you are a more business-oriented person, familiar with the ins and outs of running your own business to maximize profits, then starting business management consulting may be the best option for you. A business management consultant helps their clients by offering objective advisory services that help organizations in improving their productivity or overall performance.

    Usually, a project will involve different meetings with clients, or research and analyst data, after which you can present recommendations to the client and set up a schedule for implementing improvements.

    Business Start-up Consultant

    Image source: Mahmoud Baghagho

    Business start-up consultants usually offer different services specifically for start-up companies. They help by choosing the right ideas, creating plans, financial projections, and so on. Basically, as a business start-up consultant, you are defining the entire concepts around a start-up and help people manage it all.

    Marketing Consultant

    If marketing is more your style, and you excel at developing marketing strategist and reaching out to communities of perspective clients, then jumping into the lucrative world of a marketing consultant may be for you.

    If you want to be a successful marketing consultant, then you will need to have an analytical mind, be able to build great reports, show communication skills, and have curiosity for new things. Marketing consultants are considered very creative individuals.

    Quality Management Consultant

    Image source: Mithun Ray

    Some other consulting business ideas involve quality management. Quality management consultants provide services needed to implement a quality management system to change the quality culture. They do this by adding new methods, such as failure mode effect analysis (FMEA), production part approval process (PPAP) or statistical process control (SPC).

    A lot goes into what quality management consultants provide,so you may need to dive deeper into the details in order to determine if it fits your expertise.

    Financial Consultant

    A top financial consultant really needs to know what they are doing in order to avoid spreading misinformation to their clients. If one of your skills is money management, then developing consulting business ideas around the financial world may be a great option for you.

    Maybe you already have a degree in finance, or another related field, that you can use as a start. Oftentimes, clients are looking for certifications, degrees, and field experience when searching for a financial consultant, so have any of the mentioned will be beneficial.

    Advertising Consulting

    The world is filled with millions of advertising campaigns, and many businesses utilize these campaigns in order to garner attention for their businesses. In order to achieve success in advertising, a business may need to bring in an advertising consultant.

    As an advertising consultant, you will need to support a business in developing its advertising strategy so that they can promote their goods or services in the best way.

    IT Consultant

    Image source: Shamin Yassar

    As technology evolves, the demand for IT specialists will continue to grow. IT consultants help by providing analysis and solutions for companies that want to improve their software systems and communication. They are also sometimes used in the training of employees of a company.

    There is a large demand for IT consultants in today’s market, so if you relate to this domain in any way, then you may want to explore this lucrative career option.

    Risk Management Consultant

    Do you have any kind of risk management experience? If the answer is yes, then you might be interested in trying out a career as a risk management consultant.

    Risk management consultants have a lot of options, and are often in charge of identifying potential threats that can appear and deciding what to do to reduce transfer risks. You do not need to invest a lot when starting so see if it is a fit for you.

    Energy Consultant

    Image source: Themekalia

    An energy consultant is a serious job that often involves performing in different buildings or projects. This can be a great option if you already have experience in this field and can be quite profitable.

    Energy consultants offer recommendations on how to reduce and manage energy use in a smart way. You do not need any kind of formal education to become an energy consultant, but you will want to start with at least a home energy auditor certificate.

    Fundraising Consultant

    Nonprofit organizations often rely heavily on volunteer efforts, together with donor contributions, and often need help with fundraising events.

    If you like to work with teams or individuals, and get energy from public causes, then you may want to consider becoming a fundraising consultant. Again, if you have done this before in the past, it can be an advantage.

    Human Resources Consultant

    Image source: Eftakher Alam

    If businesses need employees, they will likely also need human resources consultants. Whether the company is large or small, there will always be a demand for human resource consultants to help with related tasks.

    Probably the best firms to target as a human resources consultant are the small and medium-sized businesses when starting out, as larger companies and corporations tend to lean toward larger human resources firms.

    Ending thoughts on consulting business ideas

    In conclusion, while you can have numerous consulting business ideas, in the end, it is all about what you are passionate and knowledgeable about. Find something you are good, establish your platform, and launch your idea to your future clients.

    If you enjoyed reading this article about consulting business ideas, you should read these as well:

    The post Consulting business ideas to try for your future consulting business appeared first on Amelia WordPress Booking Plugin.


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    Single page website ideas are becoming more and more commonplace because of their simplicity and conciseness. Structuring a website to make sure content and navigation are on the same page can be challenging, but done right, it will look great, and website users are going to experience a flawless and efficient user experience.

    Website and app designers know very well what difficulties can be found in single-page website projects. However, they need to be done correctly in order to ensure that you get the attention of customers quickly.

    This is probably one of the biggest reasons why single page websites are starting to appear more commonly throughout the internet. Single page websites are easy to use, and all the information can be seen quickly. This means that users that discover the information will be more encouraged to perform an action depending on the goal of the site.

    In this article created by our team at Amelia, lists single-page website options that can be used as an inspiration source.

    Single Page Website, Definition

    Before checking the websites mentioned above, we will first explain a bit more what a single-page website is and how it can help with the projects you are working on.

    Simply put, a single-page website is a website that uses only one HTML page to show all information. This helps users find the information they need by using simple actions such as scrolls and clicks.

    The content on a single page website is already loaded on the initial page. This makes the experience quick and fluid for the user. When navigating to different destinations of the site, any user can click navigation links that allow them to jump to specific parts on the page. Another thing they can do is to scroll down and go to the sections they want to go to.

    Many creatives started to use the one-page website recently. We can also see page designs similar to this being adopted by larger companies. This is proof that single page website designs are becoming popular indeed.

    When should we use a single-page website?

    A lot of websites have a lot of information that needs to be displayed. Even simple businesses can have a site with different pages showcasing their contact information, services, and more. Indeed, the multi-page design is also useful and fits certain cases. However, often enough, there are projects where the single-page website is going to work better.

    Single-page websites can be the entire website, and for a user, this makes a lot of sense. There is no need to have several pages when the whole content can fit so easily into one.

    The challenge here is to know when to use each design. For example, this kind of site works great for portfolios but is not that good for online stores. So, understanding where it makes sense to use a single-page website is going to save time and help you create better websites.

    One of the advantages of using a single-page website is that it brings focus on one thing. This helps the visitor to make a quick decision and prevents them from being sent to bloated websites with an overwhelming amount of options and information. They are also used many times to represent a landing page. The goal here is to make the user act downloading, joining a newsletter, or more. These actions are known as Conversions.

    Other details regarding the single page website and their characteristics are the following:

    • Sections are clear and defined
    • Header elements are big
    • Custom scrolling effects
    • Actionable Goals
    • Strong CTA
    • Easy navigation buttons

    Great single page website designs

    Have a look at this single page website ideas that can inspire you. There are many website types shown from restaurants, online portfolios, apps, and more. Investigating further into them is going to show the modern trends and what should be considered for the projects that you might do. Here they are:

    Superlative

    The typography of Superlative, together with their new product, makes this new website look sharp and attractive.

    Playground Digital Agency

    This excellent, single-page website shows how to bring a portfolio on a single page. We love the transitions; they look great and make the site feel like an online comic.

    With this single page website, we can find more about the services that the agency is offering, who are the team members, what clients they had before together with contact information. The site also has a simple, fun chatbot that you can use to get in touch when you do not want to send an email. This is a great addon, as it makes the single page design more interactive.

    Balsoy

    On Balsoy’s website, we see a quick menu at the top that helps users navigate more accessible through the single-page layout. When users scroll down, they will see different sections that give information about the product. Each chapter is marked with an animation transition that brings a fun vibe.

    A Digital Volcano

    This digital platform was done by a collaboration between Gin Lane and General Electric, together with Qwake Technologies. This single-page website aims to tell the story of GE’s effort to research our planet, starting with the active volcano in Masaya called Nicaragua.

    Jon Phillips

    This website is a good definition of primary, and what you see here is the whole of it. Even though there can be more info showing work samples or social media profiles, it is still an excellent example of how a cool single page website should look. This is a great example that shows how you can get up quickly and work on something more robust.

    Ackee

    Check this simple landing page design that features a dark color scheme together with some great analytics tools. Very simple and professional.

    Cisco DNA Mobility Graphic

    As single page websites have limited space to show any products or services, they are most often designed using a precise navigation bar or system that improves the UX. In this web page example, we see an excellent design concept together with an active menu that attracts users.

    Flying Piñata

    Who does not love pinatas? Now you can get this item delivered at your home brought by drones. It is a great idea when you want to spice up a birthday party. This is the aim of the single-page website featured here. It is a great way of showcasing a product and what it is meant for.

    Le Moulin de Ponceau

    Even food-related businesses can take advantage of single-page websites. A parallax scrolling effect does wonders for the Moulin de Ponceau restaurant. Illustrations that feature food together with a beautiful slider make the content flow naturally.

    Ubiq 34

    This simple, clean website was done for UBIQ 34 Business Complex. It shows available offices for rent in the space.

    Dance Tonite

    Simple single page website that features a cool VR project. It is done using user-generated VR recordings that show what you should expect.

    Fishing the Feed

    The aim of this website is quite noble. The story shown makes people aware of the crisis and puts pressure on the industry that can bring positive changes.

    Sonikpass

    This two-factor authentication device looks futuristic, and the website gives the same impression. We can consider it a landing page that was made to promote the product. The goal of it is to explain how the device works while users scroll down.

    We can see a simple design used for this single-page website. However, Sonikpass also has some beautiful animations to bring some diversity. We consider it an excellent example of how to tell a story using a single page.

    Make Your Money Matter

    Have a look at how to make your money matter used colorful illustrations on their single-page website. They did to so make it more engaging and adequately exposed what happens to the money when they go in banks. It is a beautiful and informative site that has a great visual design.

    Epic

    Epic is another example of how a story can be told better when using a single-page website. Anchor links have been added at the top of the page so users can find exactly what they need when they click individual buttons or scroll down.

    Each section contains a vivid graphic concept and a short explainer. The layout, therefore, is simple and allows the user to be able to scroll through and have their pick of stories like a digital library.

    Built Things

    This is a beautiful single-page website that we thought to add on our list. The storyline is done nicely, and it can make sense for all people. It is a great way to find out more details about the company.

    RealView

    If you check this single-page website, you will understand how a presentation should be done. It offers insights on a relevant topic regarding effective and ineffective employees. But the more significant thing is that the site is itself an excellent example of how to show specific details.

    Hyperfocus

    Hyperfocus brings a minimal style to the center of attention. It looks beautiful, and the designer behind it did an excellent job.

    Live to Change

    This is a perfect example of single-page website ideas that show how to structure a large quantity of information. It talks about social entrepreneurship and its impact in the last years.

    Wind And Words

    If you like Game of Thrones, then you are going to love the layout of this single-page website. It collected data from subtitles this site shows different character interactions that you may not have thought of.

    iFly KLM Selections – Responsive HTML5 SinglePage Website Template

    A large part of websites is done vertically. This travel one is an exception and uses a horizontal scroll to show its content. It has exciting background videos that go very well with the entire effects added to it.

    Pratham Books Annual Report 2019

    This is an excellent example of how single page websites can change the tone of a brand. It showcases the celebration of 15 years at Pratham Books, and they did a great job using colorful illustrations and pure design elements.

    Mutant Labs

    Take a look at how Mutant Labs uses trust elements to underline their trustworthiness. They added logos of all of their clients to bring confidence towards users that are checking them.

    Cycle

    Single page website concepts can also be used for different tools. Cycle is a powerful tool developed for product-centric teams.

    Scissors & Clippers – Fullscreen CSS3 Single Page Website Template

    Using different colors for different functioning areas is a great way of helping users interact easily with a website. The Scissors & Clippers website page that uses this strategy. It has two color blocks that divide the page into two distinct, functional areas.

    This helps make it quick and simple for users to discover the content that they need.

    Balance

    Consider Balance as the first world’s meditation program. The idea behind it is that you develop a habit through which you track your meditation experience. It has many audio files that can be listened to at any time. The more we explored it, the more we liked it and decided to add it to our single-page website list.

    Every Last Drop

    Every Last Drop is a single page website created by folks at Waterwise. This is a UK-based nonprofit that educates people about water consumption and why it is essential to reduce it. It is an excellent example of how information can be structured easily and creatively using a single-page website.

    100 Years of National Parks Service

    Looking at the technical aspect of this example, we can see it is straightforward. The site stands out due to its beautiful photography and simple layout.

    When you scroll down, you see an icon following your progress, similar to a bookmark. Jumping from one section to another is simple and can be done using the corresponding images.

    It has a simple effect and it makes navigation feel enjoyable. When you get to the end of the page, you will know everything about the National Parks Service.

    Overlay

    This simple website showcases a product design studio. It shows what they are doing and how the startup wants to bring value to its clients.

    Oyster

    This is a new, single-page website that showcases its product in a professional, straightforward manner.

    Glyphy

    Useful and straightforward, Glyphy offers a single-page website where you can easily copy special characters and symbols to your device without wasting time.

    Minimal Wim

    If you are a graphic designer, you are going to love Minimal Wim’s website. It explores the process of creating an entire alphabet.

    Ian Enders

    This is a tremendous single page website that was created by Ian Enders as an online resume. It is a simple ad creative.

    MIND | SETS

    We liked how the content sections of this single page website were created and decided it had to be included here.

    Angry Bear

    This is the website of a design agency, who used their expertise to put out a great display. It has easy navigation and can be used as a source of inspiration.

    Shamim Shafiee UI/UX Designer

    This website was created with a minimal aspect in mind. It promotes traditional Malaysian style and did a great job with it.

    If you enjoyed reading this article about single page websites, you should read these as well:

    The post Awesome single page website designs that get the job done appeared first on Amelia WordPress Booking Plugin.


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    Everyone has a favorite color or a color palette that they prefer, and it tends to affect the choices made in their daily lives. Designers know this, and as a result, work to evaluate a color scheme at the start of a project.

    Although color can be seen everywhere, not long ago, the only televisions available to the general public were in black and white. In more recent years, the yellow color palette has grown in popularity, as it uses bright, strong colors, that tend to bring feelings of happiness and calmness. In this article created by our team at Amelia, we wanted discuss how yellow has impacted our lives, and how the color can be added to yours as well.

     Why choose a yellow color palette?

    Some people may view the yellow color palette as too bright, but when used correctly, it can inspire many different ideas. The most obvious one being warmth.

    Yellow not only offers a cozy effect, but it is also often viewed as cheerful. It stimulates people, and a lot of times, it is associated with food. Pure yellow can be very strong and can be used to get the attention of users.

    If you are wondering what yellow symbolizes, the answer is quite simple. It stands for hope, confidence, and imaginative designs.Still, when yellow is overused, it may not look appealing. To balance this, you will need to incorporate colors that go with yellow, but will not be overwhelming.

    As it represents the color of the sun, yellow can bring happiness and fun aspects. It is also responsible for activating the anxiety area in your brain. This is why it should be used cautiously. Remember to go for a darker color as a contrast.

    Yellow Color Palette Website Examples

    Sikkema

    This is a more feminine website that is focused on the associations of warmth and brightness of the sun. The website color scheme consists of several nuances of a vivid yellow, and it looks quite cool.

    Creative Spark

    This site has a yellow color palette and also brings some shades of grey and blue into it. The smart use of colors, together with design elements, makes it successful in sending its message to the viewers.

    Lordz

    The best color palette to go with for this website was yellow. As we are talking about the Swiss Urban Dance Academy Lordz, we should expect it to have a great design. The yellow color schemes keep viewers energized, and the animations that are in it also do a great job.

    Pittori di Cinema

    Who said minimalism could not use strong colors as well? The yellow color palette in this website looks great and blends in perfectly with the design part.

    The Robin Collective

    This is a creative mix gives a magical view of color when entering the website. The yellow palette brings positivity and sunshine to the viewers. The additional shades of blue and orange go hand in hand with the rest of the elements. When the artist deals with highly saturated colors such as yellow, he knows to add some neutral tones that balance the entire effect.

    Hlvticons

    This color palette from Hlvticons has a combination of the three colors yellow, white, and black. Not only do they look great, but they are also great for inspiration purposes.

    Siteleaf

    The nice, yellow color palette that is used on the Siteleaf site can be perfect to use for a natural, white background and dynamic, dominant color. It looks great, and the different grades of color bring a nice design. It is not that complicated to obtain a similar effect, so designers can check it out to understand what is going on in there.

    Collectif-yay

    YAY represents a graphic design collective that features a vibrant website. Although the layout contains a simple layout with a yellow color palette, if you keep scrolling, you see how the background color changes.

    The black typography goes well with the rest of the elements. The website looks good, and it mixes colors in a very creative way. They did a great job also with the menu interface. It can be a real inspiration model, so keep it in your list for future references.

    Yellow Bird Project

    This is a great example of how colors that compliment yellow can direct your eye to certain links on the site. The cool aspect of this is it does it without overwhelming you. Contrasting black boxes, together with a black logo, offer the needed balance. We can also see a bright aqua-green being used that brings another dimension to use. It is simple but creative at the same time.

    Assiko

    This is a simple combination of a yellow color palette mixed with orange and dark gray. It does a great job of grabbing your attention, and it shows that smart color combinations can also be used when you want to bring an audacious look in front. It is one of those examples that shows colors that match with yellow and do a great job of featuring a brand online.

    MA True Cannabis

    This website has vibrant colors that create a powerful combination. Together with its design elements, the website brings a nice, lost-lasting impression together with a warm feeling towards the viewer. Anybody that is going to check it out is going to be impressed by what they see on the site.

    Adam Hartwig

    Another website that takes advantage of the yellow color palette is this portfolio. It belongs to a designer and developer that lives in the UK and specializes in interactive experiences for tablet, desktop, and mobile.

    Created by Adam Hartwig, this website shows his creativity and what he can do. The website starts with a simple slideshow of unique hand-drawn elements that displays information about himself. We can see that more than one color is being used, but the main one remains yellow. Yellow is one of the first colors you see when you enter the website.

    Bzzy

    This bright yellow incorporates the idea of communication, and the site looks great because of it. What could be a better choice for a text-messaging app? As this brand wants to stay consistent, it matches up to its product through all its communication channels.

    Together with the yellow color palette, it also uses a red that goes nicely with the black images and font. It is an excellent source of inspiration when you want to try different colors that go well with yellow.

    Snipcart

    On this website, we see that a gray is being used to set the tone as the primary background color together with subtle yellow accents. The choice goes hand in hand with a bright color that has a subtle and neutral gradient for a color palette that encourages the user to go towards the content and explore it.

    This is a great way of using colors to make users explore more the website and what it has to offer.

    Frankie Ratford

    At first glance when checking out the website of Frankie Ratford, it is clear that the person featured in it is full of energy. We can notice this because of the color choice that has been made. The yellow color palette brings a great energy, and when the other colors are added, it makes the site feel more minimal. This is due to the use of black to balances it out.

    Croscon

    The website of this company has yellow graphic elements on large images with a white overlay. The large black typography looks great and forms a friendly web design example.

    ICO Syndicate

    This combination of yellow color palette together with softer hues creates a nice experience on this website. The colors used are:

    • Floral White
    • Banana Mania
    • Safety Yellow
    • Mauve
    • Rich Lavender

    Mooze Design

    This site is very bright and utilizes both a golden tone and a grey one. It manages to create a nice contrast that viewers can really appreciate.

    12 Dishes

    The simple color combinations on this site make it look elegant and engaging at the same time. Just give it a check and see how the yellow color palette has been used ingeniously.

    Loic Sciampagna Portfolio

    The combination of blue and yellow looks interesting on this site, and the contrasting hues are simple, elegant, and engaging. With this simple touch of light, some nice vibes can be achieved.

    Mambo Mambo

    If you want to see a website that takes advantage of the bold, yellow color palette, then you should take a look at Mambo Mambo.

    Our Wildlife Garden

    Yellow is known for being a color that children prefer. Bright colors attract children, which seems to be the inspiration behind this website.

    Best Buy

    As we continue, we absolutely had to add this website to our list. The way the yellows are being used is smart, and visitors are going to be impressed by it.

    Pennzoil

    Concluding our list, we reach Pennzoil, who also use the yellow color palette. See what they did and how the elements balance each other.

    If you enjoyed reading this article about the yellow color palette, you should read these as well:

    The post Websites with a yellow color palette that looks awesome appeared first on Amelia WordPress Booking Plugin.


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    Thanks to technology existing as an essential part of our modern world, technology consulting need to constantly be adapting to the latest trends. Technology plays a more significant role in businesses, and consultants are brought in to help businesses to use technology effectively.

    Technology consulting helps organizations be more productive and profitable. In the tech world, there are a few types of consulting, including IT consulting, computer consulting, and more. To understand if any of these options could bean option for you, we will present more helpful information in this article created by our team at Amelia.

    Technology Consulting, the Definition

    As you have probably figured out, the role of a technology consultant is to help their clients use technology better. Most of the time, the methods behind technology consulting help a business by:

    • Improves the processes that take place
    • Reduces the costs of the company
    • Maximizes any tech opportunities

    Today, consulting means a lot more. It can play a huge role in digital strategy or technology change. As it is evolving so quickly, this area of work is becoming essential in helping organizations to grow.

    Consulting services are developing and implementing any technology to accelerate business growth, manage risk better, reduce cost, or change how the system is functioning.

    Technology consulting can be described as this system:

    • Service firms that have a significant workforce and operate high bill rates.
    • Staffing firms that send technologists to businesses for a temporary period as a response to employee absences, temporary skill shortage, or technical projects.
    • Independent consultants that are self-employed.
    • Information Technology security consultants.

    In technology consulting, the goal is to inform clients of how to use their IT practices to achieve their business objectives. To do that, a tech consultant is also going to manage and implement strategies.

    IT consulting services can range from creating a technology to managing a system of processes for a client. Usually, a client commissions the services to a consulting firm who helps in planning and developing the new IT system. In some cases, they also examine the risk of an existing system.

    When should a company go for technology consulting?

    There are many options when it comes to IT industry, and the offerings can be overwhelming. These options include programming languages, technology tools, and more. So,what do you need?

    The easiest way to determine need is to understand the goals of the company. After that, a shortcut towards the IT world is to hire a consulting company that has a portfolio centered around the organization’s needs, coupled with related knowledge and expertise.

    Going for a permanent IT expert can be expensive, especially for a startup company. The advantage of technology consulting is that the consultant gets paid for the work done on a specific time frame. Many businesses do not need monthly IT service.

    A company might require somebody to install a new system and do the training for the team. After that, the organization can handle the order, and the expert can help when any issues come into the front.


    Image source:Bart Ebbekink

    Technology consulting can also be related to suggesting or implementing software or hardware solution in the business. As an example, a law firm that used to implement hard copy records can benefit from technology consulting that recommends the use of a software program.

    The software can help the team organize better files and keep them electronically. It is evident that our world is becoming more and more dependent on technology, therefore, this type of consulting can benefit any industry and bring significant changes.

    Another thing that technology consulting offers is big data analysis. This helps in finding the best way to collect and analyze data related to the customers of a business. By doing so, all the information can be used for future campaigns.

    Another reason why a business needs technology consulting is that now consultants can change a business’s production and marketing.

    What do technology consultants do?

    Technology consulting services are essentially an external IT department. Most of the projects that rely on technology consulting are focused on implementation. Here, a consultant checks a proposed IT project and makes it happen.

    Specific tasks also include performing studies, checking the cost of the proposed solution, planning the implementation, making quality controls, and implementing organizational consulting. Tech consulting also acts as an interface between the company and its hardware and software providers. Any technology consulting activity is going to include one of the following tasks:

    • Presenting strategies and experience to clients
    • Developing and providing solutions
    • Understanding how technology impacts different departments of the organization
    • Communicating with team members
    • Going to client sites
    • Bringing new systems and monitoring them
    • Creating documentation and showing the progress reports
    • Being involved with sales, support, and maintaining contact with client organizations
    • Bringing new ideas and trends

    Usually, technology consultants are hired by finances, professional services, or telecommunications teams. Most of the time, each of them specializes in a certain type of client.

    In most of the contracts, the work is done for a fixed duration, and they need to provide the resolution in the time frame that was agreed. Technology consulting is usually hired by upper management when they think they need an expert for advice on their technology services.

    Usually, areas of technology consulting include:

    • Software development
    • IT infrastructure planning
    • Risk assessment analysis
    • Security consulting
    • Recovery plan

    What skills are needed in technology consulting?

    The idea of being a consultant is to be innovative and fresh. The job mission is to identify all the details about the problem domain. Through long research, questions and discussions are important to get those paint points.

    Usually, when a technology consulting company is hired, employers prefer candidates that have some education in the technology field. A graduate degree is an advantage but not a must.

    Another good skill to have is communication skills. This will dictate the success of any consultant. Here is a list with what would be ideal to have to succeed:

    • Communication and people skills
    • Technical skills
    • Business skills
    • Management skills
    • Language skills
    • Business skills
    • Technical language skills

    Ending thoughts

    In conclusion, technology consulting is focused on innovation, and it helps clients by bringing new helpful solutions that fix any past problems.

    If you enjoyed reading this article, you should read these as well:

    The post What technology consulting is and what a technology consultant does appeared first on Amelia WordPress Booking Plugin.


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    At the end of January, domain enthusiasts from all around the world will converge on Austin, Texas, for NamesCon Global — an annual conference all about domain names.

    NamesCon Global 2020  is slated for January 29 through February 1 at the Omni Austin Hotel Downtown.

     

    While most of the world is only vaguely aware of a domain name’s importance, there are a group of people and companies who geek out on domain names and look forward to meeting and discussing the way they are affecting and changing people’s lives around the globe.

    Related: GoDaddy guide to domain investing

    Bringing domains to life

    NamesCon Global

    The ever-changing domain name industry brings people back to NamesCon year after year to learn about the way domain names will evolve in the near future.

    New location for NamesCon Global 2020

    Even the conference is evolving this year with a change in location. While held in flashy Las Vegas, Nevada, in years past, NamesCon Global will hit Austin this year in order to reach the growing tech community there.

    Whether you are interested in policy, government involvement, domain investing, learning how domains work, or being a part of the multi-million dollar live domain name auction that happens on-site, consider making plans to attend.

    Dynamic speakers

    Every year attendees get a chance to meet the important decision-makers from many of the top domain name companies including GoDaddy, Verisign, Web.com and many others.

    Attendees are treated to sessions and content that won’t be seen anywhere else.

    There have been billionaires and tech giants in the past and this year is no exception.

    Conference-goers will hear from leaders at Intel, Amazon and ICANN, as well as smaller, more intimate breakout sessions with leaders from many of the industry’s leading companies.

    NamesCon Global 2020 will include a keynote presentation from GoDaddy’s new CEO, Aman Bhutani.

    Enlightening sessions

    There will be sessions to help people no matter their level of expertise, with topics including:

    • Making money with domain names
    • Discovering what type of domain names have value for newcomers
    • Learning the worth of the domains you might already own

    Related: Domain valuation — How to price and sell domains

    More advanced topics will include:

    • Using machine learning to grow your domain holdings
    • Developing businesses on your domains
    • How to make money in the current economic state

    Industry experts will even cover non-domain topics like SEO and blockchain technology.

    This diverse schedule allows the participants to get the most value out of the conference.

    Get in on the auction action

    The big draw of the conference is the live domain auction held on January 30.

    Every year Right of the Dot chooses a select group of amazing domain names to be auctioned live during the conference. This is your best chance to see live domain valuation with the excitement of a live auctioneer.

    Many of the domains available are once-in-a-lifetime opportunities.

     

    Domain names up for auction this year include Illinois.com, Connecticut.com, Shirts.com, Laptop.com and Please.com.

    Names like these aren’t available often and this auction is likely the only chance to snag one.

    Not attending the conference? You can participate and bid on the domain names online.

    Network, network, network

    Two People Doing Work at Cafe Networking at NamesCon
    Photo: Alejandro Escamilla on Unsplash

    The other highlight of this conference, for me, is the chance to see old friends and make new ones.

    This is a major draw for others in the industry as well. If you are nervous about coming or are on the fence, let me assure you that this conference is made up of welcoming people who will do their best to help you and your business succeed.

    There are several evening networking events planned which will allow you to meet anyone in the industry in a casual environment. This year, the organizers added a special day at the end of the conference just to have fun and let people get together and talk in a more relaxed atmosphere at a BBQ place in the city.

    If you attend NamesCon Global this year, you’re sure to leave with lots of new knowledge about domains and the domain business, get plenty of business done, and meet some amazing people.

    Hope to see you there!

    The post NamesCon Global covers all things domains in Austin appeared first on GoDaddy Blog.


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    Have you ever jumped out of bed in the middle of the night in a panic because you just remembered that your email newsletter is supposed to go out in seven hours? If you had a newsletter editorial calendar, you could rest easy instead of having questions running through your head like:

    “What should we write about?”

    “Where do we need more leads?”

    “Is there something on sale?”

    “What did we send last time?”

    “Why are we always in this position?”

    If this is how your last email newsletter was put together, you aren’t alone. But if you take the time to put together an editorial calendar for your newsletter, you can keep it from happening again.

    What is an editorial calendar for your email newsletter?

    An editorial calendar is a tool that helps you to be more strategic with your email marketing by making it easier to plan.

    Plus, you avoid that last-minute scramble of trying to figure out what you’re going to send the day before you send it.

    To help you get started with your own newsletter editorial calendar, we’ll be exploring the following topics:

    Let’s jump in.

    Requirements for a newsletter editorial calendar

    A simple list of send dates for your newsletters doesn’t cut it for an effective newsletter editorial calendar. For your content calendar to serve and support your email marketing goals, it should include (at least):

    • The email send date.
    • The overall theme of the email.
    • Your subject line.
    • Any relevant links.
    • Who is responsible for creation or execution.
    • The status of the message, such as not started, drafted, testing or scheduled.

    Of course, these are just the basics. Depending on the style of your messages, you might want to include additional information. For example, for round-up style newsletters that share links to several pieces of content (either your own or others), create places for all the links you want to include.

    If you mostly send promotions, as an eCommerce seller does, then include what products you’ll be promoting, and any relevant coupon codes, as well as start and end dates.

    Related: How to use discounts and coupons to increase eCommerce revenue

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    How to choose an editorial calendar tool

    Open Planner On A Desk Near Vase Of Flowers

    Just because it’s called a calendar, that doesn’t mean you need to use a traditional calendar format. In fact, that’s only one of several forms you can use. Here are a few others.

    Spreadsheet format

    A spreadsheet is one of the most popular tools used to create an editorial calendar. You can use Microsoft Excel, Google Sheets or even AirTable to organize your data.

    Using a spreadsheet, you’ll want to create columns for each of the relevant pieces of data, and then a row for each newsletter send.

    A great thing about using a spreadsheet to create a newsletter editorial calendar is that you can incorporate your email reporting on the same document.

    That way, as you’re planning, you can see what’s been performing well, and adjust your strategy as you go.

    One important consideration if you choose to use a spreadsheet format is shareability. If you’re working with a team, think about using an online platform, like Google Sheets or AirTable, to ensure your whole team can see and make changes to the most up-to-date version of your editorial calendar in real-time.

    Newsletter Editorial Calendar Spreadsheet

    You can download a template online to get started (like the one included in my free resource library), or you can start from scratch.

    Project management tools for newsletter editorial calendars

    Another popular way to create an editorial calendar is using a kanban board format, like you see in Trello or the boards in Asana.

    Kanban boards operate on a principle of “statuses” in columns and cards for tasks. If you choose to use a kanban board, create the following columns:

    • Ideas
    • Outlined/drafted
    • Reviewed
    • Scheduled
    • Sent

    Then on each card, track the specific details you need for each email campaign, including the overall theme, subject line, relevant links, coupon codes and the like.

    Since tools like Trello are designed for collaboration, you also can assign people to work on the card. Plus, they’re hosted online, so everyone can see updates as they happen.

    Newsletter Editorial Calendar Trello Board

    If you choose to use Asana, it also provides detailed list-style task lists. That means that if you’re more of a list-maker, you can add all the details you need to the task, and create sub-tasks for steps that need to be done, such as creating graphics and testing the email.

    Many project management tools also allow you to see your projects (and that’s what your newsletter editorial calendar is—a project!) in a calendar view as well as either a task or board view.

    Specialized editorial calendar tools

    There are also specialized editorial calendar and marketing calendar tools that you can choose to use to manage your newsletter editorial calendar, such as:

    CoSchedule

    CoSchedule is a paid third-party tool that helps you organize all of your marketing, including posting to social media. This solution is great if you’re coordinating your newsletter editorial content with your blogging or other content marketing strategies.

    WordPress Editorial Calendar Plugin

    If you’re using WordPress for your website, you also can consider using the WordPress Editorial Calendar Plugin. It works inside your CMS to give you the tools to plan your content, which can then be repurposed for your newsletter editorial calendar.

    Using a calendar for an editorial calendar

    If none of these tools strike your fancy, you also can use a regular calendar for planning, preferably a digital one.

    A calendar format is convenient if you like to see when things are happening at a glance.

    Just keep all of your relevant information in the description field to ensure you have what you need when the time comes to build your messages.

    Related: Email automation 101 — 5 steps to automate email marketing

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    5 steps for building a newsletter editorial calendar

    Girl Taking Steps Through Forest
    There are five key steps to building your newsletter editorial calendar.

    1. Determine your format

    When deciding how and where you’re going to build your newsletter editorial calendar, there are a few important considerations.

    • Does my newsletter editorial calendar match my blog content calendar? Should they be integrated?
    • Do I need to share the plan with a team or is it just for me?
    • How do I work best? Checklists, flows or charts?
    • Do I need to see my editorial calendar in a calendar view?

    With these answers, you can review the tools above to help find the right solution—from a Trello board to building a custom spreadsheet.

    Related: Editorial calendar — The content, keyword and SEO connection

    2. Review your marketing plan for the year

    Before you start planning for six to 12 months of content, sit down with your marketing plan. What are your key messages for this year? What products or services do you want to promote? Is there a big event or product launch that you’re building up to? Do you have other marketing activities you want to play into?

    3. Invite input

    This can be a brainstorming meeting or a simple email request — whatever makes sense for your organization. If you have a large team with product managers with unique product lines, you’ll need to gather their input on what they would like to see in the email newsletter this year.

    Ask, how can your email newsletters over the next six, nine or 12 months help promote the right products and services?

    Depending on the size of your business (and how much you delegate), you might not be aware of certain issues within your business. For example, you might learn that one team has a key employee going on maternity leave in August, so they might not want to promote their product line when she’s out. Or, perhaps some products need more email marketing love than others.

    This is also a good time to ask what challenges your sales team is facing — that way, you know what messages might be helpful to them in their efforts. You also can see if anyone has a great customer testimonial or other story ideas.

    Related: How to ask for testimonials and reviews from your clients

    4. Create story ideas

    With your own ideas and the input you collected, you have the beginnings of stories. But chances are, you don’t have fleshed-out story ideas. You probably have a lot of “let’s do something about gratitude the week of Thanksgiving!” or “we need to promote the Super Widget in July.”

    To be clear, those are great starts, but without stronger, clearer story ideas on your editorial calendar, you’ll still be scrambling at the last minute — it will just be a different brand of scramble.

    So, instead of “Promote the Super Widget,” which is a marketing demand, a story idea is: “How the Super Widget Can Save You an Hour a Day” or “This Customer Saved $100,000 with the Super Widget.”

    The idea-generation process can be a long one. But it’s a fun one. Invite your most creative staffers to join in — even if they aren’t in marketing — or consider hiring a freelance writer to help you. A good writer, one who has deep experience in content marketing and/or journalism, can lighten your load while offering you a fresh perspective. For most busy business owners, it’s a worthwhile investment.

    5. Slot the stories

    Now it’s time to go back to the grid or calendar you created in step one and spend some time with all of those story ideas from step four. Cut and paste your story ideas into your editorial calendar document and see what works. When you’re done, you’ll have all of your email newsletters planned for the next six to 12 months.

    Summing it all up

    Woman Writing On Calendar Page

    To recap a bit, your newsletter editorial calendar should help you accomplish several things:

    • Manage your email frequency to make sure you’re mailing on the right schedule -— not too often, and not too infrequently.
    • Keep your content balanced between educational, promotional and entertaining messages.
    • Give your promotions and product launches coverage in your email newsletters.
    • Include the whole team in the process, including assigning responsibilities for tasks.
    • Create better messages when you’re not in a rush.
    • Avoid mistakes by giving yourself time to test and correct.

    If it sounds like this whole process could take weeks (or even months), that’s because it can. And that’s OK if it does. Give yourself time to plan ahead. After all, that’s the whole point, right? To plan. But when your email newsletter editorial calendar is complete, you’ll have the confidence that you’ve been strategic and comprehensive in your approach, and you’ll avoid making last-minute content decisions that won’t earn the same bang for the buck.

    Need a bit more help getting started with your newsletters? Use GoDaddy Email Marketing to create and track beautiful email campaigns that integrate with your website.

    This article includes content originally published on the GoDaddy blog by Stephanie Conner.

    The post How to create a newsletter editorial calendar appeared first on GoDaddy Blog.


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    If you aren’t exactly sure how to write a sales email that connects with customers or prospects, you’re in the right place. We’re going to outline sales email tips that you can implement in five steps to create emails that won’t raise your customers’ spam alarms.

    There are many ways to use psychology and clever copywriting to write emails that convert to sales, as well as grow your user base.

    You can even leverage email marketing statistics to understand what works and what doesn’t.

    5 steps to writing a sales email that actually sells

    In this article, we will show you how to write a sales email in an easy step-by-step process.

    1. Learn your target audience.
    2. Write a catchy subject line.
    3. Highlight your value proposition (quickly).
    4. Include a clear call-to-action (CTA).
    5. Create a branded signature.

    Then we’ll provide seven sales email tips to keep in mind once you’re ready to get your email marketing rolling. Let’s dive in!

    Related: How to write an email that people will read

    1. Learn your target audience

    First, remember that every time you send out a sales email, the pitch is not about you or your business. It’s about your reader.

    At its best, your email outlines what your reader needs, rather than what you hope to sell them.

     

    To hone in on what exactly your audience needs, you must know the general makeup of your audience.

    Google Analytics is an effective way to assess such information, but you can also determine who enjoys your products or services via surveys or simply through previous customer interactions.

    Spend time thinking about what types of consumers are signed up for your email listserv, and how your sales email ties into their lives and interests.

    Sending such marketing-forward emails to individuals who have zero interest in what you’re offering is not only a waste of your time, but it could legitimately upset some people and overall hurt your reputation.

    Related: Why a target audience matters (and how to find yours)

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    2. Write a catchy subject line

    Your subject line is the first (and possibly the only) thing a user sees when you send them an email. That’s why knowing how to write a great one is so important.

    There are many strategies for writing effective email subject lines, and much research has been poured into them.

    For instance, a 2019 study that analyzed over 12 million outreach marketing emails determined personalized subject lines and longer subject lines both have higher response rates from customers, in contrast to shorter, non-personalized subject lines.

    Take this example from my inbox:

    How To Write A Sales Email Subject Examples

    Although Jennifer’s attempt at getting me to open her email didn’t work (she’s targeting the wrong person), her use of my name certainly caught my attention.

    She also used casual, conversational language in her subject line — rather than hammering home a sale, she tried to start a conversation. Most of us working in a B2B industry understand the sales game, so her approach comes off as more sincere.

    Ultimately, the goal of your subject line is to get people to open your email.

     

    If you know your customer base, can relate to them and are then able to quickly and clearly offer them something they need (or didn’t know they needed), you’ve taken a great step toward writing more potent sales emails.

    Related: How to use personalization to increase sales

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    3. Highlight your value proposition (quickly)

    Congratulations, the user read your headline and actually opened your email — many don’t, unfortunately, regardless of how good your subject line is (17.92% was the average open rate in 2018).

    You got them to this stage, now what?

    While it may be tempting to write a lengthy outline of why whatever you’re selling (or hope to sell in the future) is worth the investment, it’s often better to get to the point.

    Brian Dean from BackLinko is my favorite example of someone who cuts straight to the chase — showing what value he’s offering, why he’s offering it, and even telling users what he wants them to do.

    How To Write A Sales Email Highlight Value Proposition
    While this direct approach might not work in your particular industry, most people aren’t interested in reading big, chunky paragraphs of text where you try to sell them something.

    Tell users what you’ve got for them early on, then break the rest of your email into easily digestible parts.

    This type of writing is important because it quickly drives people to the most important element of your sales email: the CTA.

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    4. Include a clear call-to-action (CTA)

    A CTA is the part of your sales email where you get the reader to do something: to go to your website, request more information, or subscribe to future emails.

    A call-to-action is also, of course, a call — it cries out for your reader to act.

     

    And what it does cry out should be clear, otherwise, it could leave them confused and more likely to delete your email than act in a way beneficial to your business.

    CTAs come in a variety of forms. If you’re going for a visual CTA, a large button that takes a reader to your desired product page or blog post does the trick. Here’s an example of how the SaaS business Termly uses a brightly colored button in an outreach email to encourage freemium customers to upgrade their plan:

    How To Write A Sales Email Call To Action Example
    You can also simply use a link that goes to the desired relevant product page.

    Just make sure the color stands out from the email text, and that the link text compels the reader to click it.

    Note that “Click here!” is overdone and lacks subtlety, and may not be your best route if you want to write a truly effective CTA.

    Related: 15 tips for creating the perfect CTA for a WordPress site

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    5. Create a branded signature

    If readers have made it to the end of your email and they’re still unsure how to proceed, having a branded email signature might help move them in the right direction.

    Sales emails that don’t include good signatures come off as unprofessional, so make sure you take time to create one that matches the branding of your company.

     How To Write A Sales Email Branded SignatureIt doesn’t need to be complex — just include your company’s brand, your name, your title, and a link to your website. Here’s mine (full disclosure, you could probably do better than this).

    Related: 10 best practices for creating email signatures in Office 365

    And that’s it. If you:

    1. Fully understand your audience and their needs.
    2. Write a subject line that catches their attention.
    3. Quickly showcase what value you’re offering.
    4. Give readers direction via an effective CTA.
    5. Have a professional signature.

    Your sales emails will be trending in the direction of making you more money and better engaging customers.

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    7 sales email tips

    Now that you’ve learned how to write a sales email in five simple steps, it’s time to learn how to write sales emails that drive conversions and improve your business prospects.

    1. Be honest with your customers.
    2. Go automatic.
    3. Mix up your sales email strategies
    4. Target a pain point (via emotions).
    5. Don’t talk down to the reader.
    6. Make them curious.
    7. Believe in your product.

    Use these seven sales email tips to work into your future marketing efforts (or to simply keep in mind).

    1. Be honest with your customers

    It should go without saying, but don’t make promises you can’t keep in your sales emails, and avoid acting as an authority in areas you and your business are not. All it takes is one person to expose your stretches of the truth, and your reputation will be in serious jeopardy.

    Also, buying an email list is bad, so steer clear of such temptation.

    While it’s problematic for a variety of reasons, the main issue is that it’s dishonest. If a user starts receiving sales emails from you but never actually signed up for them, it will make you look bad. Building a good reputation requires a lot more effort than it takes to destroy it.

    Related: Tips and best practices for creating email opt-ins

    2. Go automatic

    Most likely you aren’t sending out manual emails to each individual customer, and you’ve already included some form of automation in your sales email strategy. However, there’s a chance you aren’t using it to its full potential.

    Investigate the different ways you can make technology work for you, because at the end of the day, email marketing is a numbers game.

    With low open rates across every industry, your chances of success will greatly be increased by better volume (but still don’t buy email lists).

    Related: Email automation 101 — 5 steps to automate email marketing

    3. Mix up your sales email strategies

    Although we mentioned CTAs as an important step in how to write a sales email section earlier, not every email needs a call-to-action. It all depends on your customers and what you think will resonate with them.

    Consider a drip campaign. Let’s say your reader subscribed to a six-email campaign. They’re giving you a chance to tell them a story. Take your time, and slowly build up to your pitch.

    You can afford to send one, two, or even three emails that have no calls-to-action. Make each email interesting, end them with cliffhangers. Before you know it, the reader will be looking forward to the next one.

    Sometimes, not being able to click through can act as a powerful incentive to act later —similar to a movie trailer that comes out long before the actual movie hits theaters.

    And sometimes, it’s OK to just tell a story — even when it’s a single email and not a drip campaign. If you have something interesting to say that you think would resonate with your readers, there’s no harm building rapport with them.

    4. Target a pain point (via emotions)

    If you can evoke a positive emotional response from users who opened the email you sent them, you’re already close to landing a new customer.

    People buy based on emotion, and justify their decision with facts.

     

    So if you’re asking yourself how to write a sales email, you don’t need a ton of logic, reason, or facts — the sales page where someone orders your product or service can have more of those details.

    In order to get someone to click a link in an email, you need to start with feelings.

    You can begin by looking at the desires and fears of your ideal clients and customers. Do they want freedom, self-expression, understanding, support, love, security, prosperity, connection? Or are they running away from pain, confusion, anger, shame?

    For instance, if you happen to sell marriage counseling, you can’t let people ignore their feelings, because then they won’t get the help they need. If someone has been experiencing marital issues but is sweeping everything under the carpet, it’s time for you to expose that things aren’t going to get resolved unless something changes.

    5. Don’t talk down to the reader

    Put your readers at ease with your sales email. Never make them feel like you’re above them, or that you’re judging their situation — even if you happen to have a solution to their problems.

    Take the edge off by sharing your own stories and life experiences, ones that can help you connect with them on a more human level.

    If you’re unsure how to write a sales email, try to use visuals and paint a picture with words, tapping into different senses if possible. Relate to the reader rather than treat them like you’re only in it for the money, and you’ll be surprised how much more responsive they are to what you’re selling.

    6. Make them curious

    Start your sales email with a few sentences or questions that arouse curiosity.

    If the first line screams “I’m going to sell you something” (usually this happens when you talk about yourself or your product right off the bat), then your reader will quickly move on.

    You can start with a story, a funny occurrence, or a question where someone who would be a great prospect for your sales offer might respond with a “yes.”

    Example: Start with a question like “Have you ever wanted to go skydiving?” If you sell trips where skydiving is offered, that’s a great way to get people to keep reading.

    7. Believe in your product

    If you’re in business offering products and services that you believe in, you’ll be able to sincerely write the “pitch” part of your sales email. Readers can often detect whether you’re stringing them along or not.

    Note that if you don’t fully buy into what you’re selling yet, think about its strongest attributes and focus on those (and hopefully one day you’ll get there).

    To express this belief with sincerity, write about why now is the time for your reader to take action. Tell them exactly what to do in a strong call-to-action: click the link, hit reply, or pick up the phone to talk to you.

    Conclusion and next steps

    Understanding how to write a sales email is a big part of running an effective enterprise.

    If you can put together your own and then mix the various sales email tips we’ve outlined in your future campaigns, your email marketing future is looking bright.

    Need help designing and managing a professional newsletter? GoDaddy’s Email Marketing can lend a hand.

    This article includes content originally published on the GoDaddy blog by the following authors: Erez Zukerman and Nathalie Lussier.

    The post How to write a sales email in 5 steps appeared first on GoDaddy Blog.


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    We’ve grown a bit in recent years. We’ve also continued to accelerate on WordPress.

    We simplified our WordPress onboarding, created new WordPress themes, launched more site management tools, and overhauled our GoDaddy Pro program.

    We released a number of free, high-quality WordPress themes like Primer, Activation, Ascension, Escapade, Stout, Mins, and Scribbles. We also maintain a number of plugins like ManageWP Worker, Sucuri Security, and Contact Widgets.

    And after acquiring CoBlocks, we released all the premium ThemeBeans themes for free.

    All of this requires us to prioritize and focus.

    Our current focus is on improving our WordPress Hosting platform, integrating our site management tools, and simplifying our WordPress onboarding even further.

    That’s why we’re handing off our Broken Link Checker and P3 (Plugin Performance Profiler) plugins to WPMU DEV.

    Broken Link Checker
    The Broken Link Checker plugin will be maintained by WPMU DEV

    WPMU DEV has already taken over the maintenance of the Broken Link Checker plugin. They’ll soon take ownership of the P3 plugin as well.

    They’re excited to not only maintain these products, but to invest in them, push them further, and keep them free for everyone in the WordPress community to use.

    Why WPMU DEV?

    It’s primarily due to their past WordPress contributions and history of maintaining free plugins. They also have a large enough team, whose members we know well, and we trust them to not try any shenanigans!

    We’re happy that we found a great team that is excited to continue the development and improve on what we started. We believe this is a decision that will ultimately benefit everyone in the WordPress community.

    We’ll keep giving back to WordPress.

    For WordPress to thrive, people (and companies) need to contribute. Without an army of volunteers and supporters giving back to the project, we wouldn’t have the WordPress that we all know and love.

    That is one of the reasons we are happy to participate in WordPress initiatives like Five for the Future and DoSummitGood.

    It’s also why we support every WordCamp around the world as a global community sponsor.

    At the same time, we’re empowering our GoDaddy colleagues to organize, volunteer or share their expertise at local WordCamps.

    Related: WordCamps and the WordPress community

    We’ll continue to support and sponsor our full-time WordPress Core contributors. We’ll continue to share studies and research with the WordPress.org team to help improve the WordPress user experience.

    We’ll also continue to develop and release amazing new Gutenberg blocks and extensions as part of the CoBlocks plugin & theme.

    We’re committed to improving WordPress for everyone.

    Thank you to WPMU DEV for taking on our Broken Link Checker and P3 (Plugin Performance Profiler) plugins. We know you’ll do great things with them!

    The post We’re handing off the Broken Link Checker and P3 plugins. Here’s why. appeared first on GoDaddy Blog.


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    Writing a world-class web design proposal can sometimes feel like pulling teeth. After all, you got into freelance web design to spend time designing great websites, not to spend all your time on sales.

    Your web design proposal can make or break a freelance web design project — so you need to get comfortable packaging and selling your design services.

     

    Proposals give you the opportunity to convince clients you understand their business and their needs and to make your case for why you’re the right person for the job.

    Creating a professional proposal doesn’t have to be difficult. Here’s how you can put together an irresistible web design proposal that wins clients, and present your proposal to maximize your chances of success.

    Related: 14 project estimate mistakes that freelancers make (and how to fix them)

    The 3 essential components of effective web design proposals

    When clients ask for a proposal, a lot of web designers put together a short list of features, along with a guess at how much time it will take and how much it will cost. This approach might work for quick-and-dirty projects, but landing high-value web design clients takes a bit more work.

    Your proposal needs to persuade clients on the business benefits of working with you.

    While each website design will be different, every proposal you create should follow the same simple structure. The most effective web design proposals are broken into three parts (click each link to jump straight to that section):

    1. The problem statement. Why are you here, and where do you want to be?
    2. The proposed solution. How will we solve the problem?
    3. The project details. How long will this take, and how much will it cost?

    Let’s take a look at each section in more detail, starting with the problem statement.

    1. Problem statement: Why are you here, and where do you want to be?

    Every web design proposal needs an introduction—but many freelancers make the mistake of focusing their introduction on the details of the project itself.

    Instead of preaching the benefits of the work you’re proposing, start by emphasizing the pain you intend to resolve for your prospect.

    Why focus on the pain your prospect is experiencing instead of the project?

    Simple — pain is a strong motivator.

     

    Your prospect doesn’t really want to spend money on web design — but they are willing to spend money to avoid pain. Loss aversion is a classic copywriting technique, and it can do wonders for your close rates.

    Your introduction should focus on the pain points your potential client is experiencing:

    • What are they struggling with?
    • Why did they come to you for help?
    • What would it feel like to have that pain go away?
    • What could tomorrow look like for their business?

    By this point in the sales process, you’ve most likely discussed much of this on a call or meeting with your prospect, so this may feel a little repetitive — but a little repetition goes a long way toward building trust and convincing your prospective client you understand their problems.

    Let’s assume you’re proposing a new website for the fictitious hardware company Tim’s Toolshed. Here’s a short example of an introduction section:

    Tim’s Toolshed is primed for growth — you’re attracting some local traffic from Google, and you’re keeping your audience engaged with a monthly newsletter. But while growth is good, sales could be much better. You’re currently making most of your sales through retail, but you’d like to attract more home improvement businesses and contractors for partnerships since margins are higher.

    While you’re getting the occasional partnership inquiry, your current website is holding you back. The current design isn’t mobile-friendly, and the content has been neglected. A lift in sign-ups of just 10% could bring Tim’s Toolshed an additional $10,000 per month in revenue, attracting new partners and positioning your company as a thought leader in the tool industry.

    Note how this example focuses on the pain (low sales and slim margins) and only briefly mentions the solution (a refreshed website).

    By focusing more on the pain you’ll resolve than the work you’ll deliver, you’ll instantly set yourself apart from the pack and prove to clients that you have their best interests in mind from the beginning.

    Related: How to package intangible services and why you should

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    2. Proposed solution: How will we solve the problem?

    Next, your proposal should cover how you’re actually planning to solve the problem you outlined in the first section. This is where you get to flex your creative muscles and dive into the details of how you’re going to help your prospect achieve their goals.

    How will you get your client from where they are now to where they want to be?

    Your job in this section is to provide a clear and obvious solution — without confusing your prospect. For example, you might be tempted to include a section like this in your proposal for Tim’s Toolshed:

    The new website will include:

    • A full-featured blog with categories, tags, authors, and taxonomies
    • Responsive, jQuery lightboxes for videos and images, and
    • Email pop-up forms so visitors can download project how-to guides

    Focus on your prospect’s pain – not the features and tools you’ll use – to prove you care about their customers.

    Explaining the features and tools you’ll use for the project might sound professional to your ears —  if you and I were chatting about this project at WordCamp, this would make perfect sense and would be a meaningful conversation.

    Unfortunately, technical jargon and a lack of clear benefits will only confuse your prospect and make them wonder how the design work you’re proposing will actually help their business.

    Web Design Proposals Curious Giraffe
    Don’t confuse your web design prospects with jargon.

    Instead, try to reframe your solution in terms of the needs of your clients’ customers. Here’s the same example, listed in a way that will make sense to your prospect:

    The new website will be designed to let DIY customers and partners:

    • Research project-specific information and learn new skills,
    • Watch video tutorials to help choose the right tool, and
    • Join the email list and download project how-to guides

    See the difference? The latter proves to your prospect that you care about their customers — the people who will judge the ultimate success (or failure) of the project.

    It’s also important to be specific about the benefits and results your solution will provide. What are the specific business outcomes you’re working to achieve? Most clients tend to value three things:

    • More sales/clients/traffic
    • Reduced costs
    • Insurance against potential revenue loss

    Most web designers will concentrate on the first benefit: using your design skills to bring in more sales, leads or sign-ups for their clients.

    Get specific here: how will your clients’ business look when you’re done? Say you can bring in 50% more partner registrations for Tim’s Toolshed: how will this affect their revenue?

    By clearly outlining the potential outcomes of the project, you’ll be able to anchor the costs of the project against the dollar value of the benefits your prospect will receive from the project, improving the chances of your client accepting your proposal.

    Of course, this also requires framing the details of the project correctly — let’s take a look at the project details.

    Related: How to create a web design contract that converts new clients into long-term customers

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    3. Project details: How long will this take, and how much will it cost?

    Alarm Clock Sitting On A Computer Desk

    At this point, your prospect should be very excited about the prospect of working with you. Now it’s time to set expectations about how much the project will cost your client and how long you expect the work will take.

    Take one look at the variety of tools on offer in Tim’s Toolshed and you’ll immediately see how much people prefer being given options.

    Your web design proposal should do the same; always give your prospect at least two potential packages to choose from, at different price points.

    By offering multiple packages, you’re competing against yourself instead of competing against other web designers.

    Every proposal will be different, but most web design projects can benefit from one of two packaging options:

    • Offer a quicker package with a limited set of benefits alongside a pricier “premium” package with all the bells and whistles.
    • Offer a fixed-price package with optional extras for clients who want to invest more.

    Both of these packaging strategies let potential clients choose an option that meets their budget and still gives them the business results they’re hoping for. You’ll also end up maximizing your profit with clients who are willing to pay for the more premium option.

    Here’s an example of two packages you might offer Tim’s Toolshed:

    Option 1: Website Refresh

    We’ll go through your current website, patching the holes that are holding back conversions and optimizing the site for partner sign-ups. If we were to boost partner sign-ups by 10%, that would mean a monthly lift of $5,000-10,000 in revenue. This package will take roughly three weeks to complete and will cost $8,000.

    Option 2: Website Redesign

    We’ll redesign your website with a custom WordPress theme, rewrite all the copy on your site, and implement a new partner portal to make it easier for partners to register with your business. This should boost partner sign-ups by an estimated 30-50%, bringing an estimated revenue lift of $20,000-50,000 per month. This package will take roughly eight weeks to complete and will cost $18,000.

    Notice how each package mentions the potential benefits before the cost? By anchoring the project fee against the potential business benefits that you explained earlier in the proposal, you’ll position your work as an investment and dramatically improve your chances of closing the sale.

    By this point, your client should be convinced and ready to sign on the dotted line — and you want to make it as easy as possible for them to do so. Let’s take a look at how you can present your proposal in a way that your prospect can’t help but accept.

    Related: How to productize services as a web designer or developer

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    Building a repeatable and efficient web design proposal process

    Many clients haven’t worked with freelancers before, so they might not be aware of the process around presenting and accepting a proposal.

    You’ll need to walk them through every step, clearly outlining what needs to happen once you’ve delivered the proposal and how your prospect can accept your offer or negotiate terms.

    A few suggestions on how to make this process easier on your prospect:

    Create a sense of urgency

    You want to present your proposal to prospects within 24 hours of completing your initial discovery call.

    You don’t need to recreate the entire proposal every time; instead, save some time by developing a proposal template you can quickly duplicate for each prospect. Your template should include subheadings for the three main sections listed above, along with any standard packages or options you offer most prospects.

    Deliver your proposal via email to let clients review it on their own time, but build a sense of urgency as well — hint that because you’re working with other clients, your time may get spoken for if they don’t accept your proposal right away.

    Deliver your proposal via email. Letting clients read your proposal on their own time can be less intimidating than going through it for the first time on a call with you. In your email, include a quick recap of the project and a link to the digital version of the proposal (we’ll cover tools you can use below).

    Finally, build a sense of urgency. Hint in your emails how clients are losing money by not moving forward with your proposal — that you’re also working with other clients, and your time might get spoken for if they don’t accept your proposal right away.

    Related: How to create CTAs that drive the right moves

    Use an electronic contract system

    Using an electronic document management system like Bonsai or DocuSign (included in the Business Premium tier of Office 365 from GoDaddy) lets you send proposals via email, and prospects can provide comments online or accept your proposal with a single click.

    Web Design Proposals Bonsai

    Keeping everything online also means your proposal (and subsequent contract) will always be available for both you and your clients to refer to later. Most electronic proposal tools also include professionally designed templates you can use to make your proposals look great.

    Lay out the next steps (always!)

    Make sure you give clear instructions on how clients can move forward with the proposal.

    Schedule a follow-up call for a few days after you deliver the proposal to talk through the scope and budget of the project and answer any questions your clients might have. A live call also gives you the opportunity to showcase your expertise and further convince clients that you’re the best person for the project.

    Related: How to close a deal successfully with a better proposal process

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    Land more clients with irresistible website proposals

    You might not have become a freelancer because you love sales, but creating effective web design proposals shouldn’t be difficult.

    Landing high-value web design projects boils down to having an understanding of your potential clients’ needs and communicating that understanding —along with how you plan to solve their problems — through your proposal.

    If you implement these essential elements in your web design proposal and make it easy for clients to make a decision quickly, you’ll find yourself closing more contracts — and building a sustainable freelance web design business.

    After your client has accepted the proposal, you can deliver your contract and invoice for your deposit. Then, you’ll be ready to begin the project!

    GoDaddy Pro is free to join, with a single dashboard to make managing all your clients and web design projects a breeze. Save time with free tools and resources for web designers and developers — join GoDaddy Pro for free.

    This article includes content originally published on the GoDaddy blog by the following authors: Robin Walters and Troy Dean.

    The post How to write irresistible web design proposals that win clients appeared first on GoDaddy Blog.