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How to build a WordPress website for the first time
This post was originally published on Dec. 30, 2015, and was updated on July 18, 2019, and Feb. 20, 2020. Why learn how to build a WordPress website? Well, here’s a scenario to consider: You run into...
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How to write the best email subject lines
Writing great email subject lines is a bit tricky. On the one hand, they’re important: People won’t open emails with bad subject lines, but it’s not like you can trick people into opening good ones....
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Advancing the next generation of women leaders — Watermark Conference takeaways
“To go fast, go alone. To go far, go together.” This African proverb quoted by Indra Nooyi, former chairman and CEO of PepsiCo, couldn’t have rung truer for the 6500 women listening to her keynote...
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Calendly vs YouCanBook.Me: Which One Should You Pick?
If you’re looking for a meeting scheduling software, you’ll find that people are often trying to choose between Calendly vs YouCanBook.Me. But which one is the best? The purpose of this post is to...
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7 best email newsletter design tips
An active email list is probably one of your most important business assets. There isn’t another marketing medium that gives you such a direct and intimate connection with your audience. In our...
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Top 20 crowdfunding platforms of 2020
This article was first published on Feb. 8, 2017, and was updated on Feb. 27, 2018, Feb. 11, 2019, and Feb. 24, 2020. Wondering if crowdfunding platforms might be a boost for your new business...
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18 self-care tips to promote entrepreneur health and wellness
Men and women running their own ventures might prioritize hard work over their own well-being. Yet it is possible to knock out goals and nurture a business while simultaneously improving health and...
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The ultimate guide to Facebook Live for business
This article was originally published on May 23, 2016, and was updated on Feb. 25, 2020. Since launching in 2016, Facebook Live has been a dominant force in shaping how businesses communicate with...
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How to Start a Tour Company in a Few Easy Steps
If you’re considering starting a travel agency, you probably realized that it’s hard to know how to even start. The first requirement of starting any business is that you have a passion for it. If you...
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What is a freemium business model and is it right for your business?
The internet has changed how companies do business. Just within the past 10 years, freemium business models, subscription services and influencer promotions have changed how you reach your customers...
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7 ways to increase email open rates
No one wants to spend hours crafting the perfect email that people don’t even open, let alone read. So marketers and business owners must work to increase email open rates for their marketing...
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The Best Google Calendar Extensions and Plugins For You
Many people worldwide love using Google Calendar to manage their schedules and appointments. However, Google Calendar does leave room for improvements. Additional tools and customizations can take...
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The best WordPress plugins of 2020
Hmm … how to choose the best WordPress plugins? Security, SEO, site performance, functionality and usability are key concerns of every website owner, designer and developer. Fortunately, WordPress...
View ArticleHow to bring great speakers back to your event
Hey, howdy, hi, and welcome! My name is Allie Nimmons. I’m a WordPress and WordCamp enthusiast. I own a small WordPress maintenance business and work for a WordPress plugin company. I also speak at...
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6 steps to update social media profiles
Now is the perfect time to update your social media profiles. When your customers are researching your local venture, they’re looking for engaging, organized and up-to-date information. They want to...
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How to Share Google Calendar With Others (A Quick Guide)
If you’re someone who has a full-on work schedule, you will understand the struggle it is to find time for appointments. If you use Google and Gmail, you might find that sharing your Google Calendar...
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Q&A with WorldBlazer founder Alison Larson
Alison Larson has managed such big-name clothing brands as OshKosh B’Gosh and Carter’s. As the vice president of global business development for Carter’s, she was instrumental in taking the brand from...
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6 best practices for managing your email list
Email marketing is the third-most influential source of information for B2B brands and is often considered just as valuable (if not more) for B2C marketers. Email marketing has been around for a few...
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50 engaging email newsletter ideas
Do you ever sit down to write your email newsletter and wonder what the heck to say? To keep your audience’s attention, you need to be useful — whether that means providing information, making people...
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10 key startup roles for your new venture
Every upstart business grapples with its own unique requirements, standards and strategies. But, no matter what type of business you are starting, you should have some key startup roles in place from...
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